Plum Guide

Building a marketplace of the world's best holiday homes


Company mission

Plum Guide is on a mission to build the definitive collection of the world’s best holiday homes.



HQ Location

Angel, London, UK


51% female employees

16% employee growth in 12 months

Otta's take on Plum Guide

Theo Margolius headshot

Theo Margolius

COO of Otta

The Plum Guide pitches itself as the Michelin Guide for Homes. They seek out the very best holiday rental homes across multiple sources (e.g. Airbnb, private short-term lets etc.), vet them in person, and put them all in one place for people to book.

Their main differentiator is that they cut through the noise and select only the top 3% of properties in a given city. All of their homes are reviewed by a real person, which marks the property against 150 criteria (e.g. wifi, water pressure).

The Plum Guide competes primarily with the luxury hotel market and Airbnb, who are increasingly targeting more affluent customers with the release of Airbnb Luxe. It will be important for The Plum Guide to maintain super high quality and build their brand/reputation to grow their share in the market.

Total funding - $77.6m

Last 2 fundraises

Oct 2021



Feb 2022



This company has top investors

Company benefits

    🌍 Company-wide benefits

  • Work from anywhere in the world for 4 weeks of the year
  • Discount on Plum Guide stays for Family and Friends
  • Early finish on Fridays (4:30pm)
  • 🇬🇧 UK benefits

  • Cycle to work scheme
  • Stock options
  • Life assurance
  • Maternity and paternity leave
  • 25 days holiday (excl. bank holidays) + birthday off 
  • Health cashplan
  • Hybrid remote working (Work from home 3 days a week)
  • Ability to buy and sell up to 5 days holiday
  • Breakfast & snacks provided everyday


Previously founded innovation agency firm Promise Communities (now C Space), which he grew to 140 people and ran for 10 years. Sold the business to Omnicom

Previously built and developed large scale platforms for BBC, Bacardi and Russian Standard

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