Building a marketplace of the world's best holiday homes
Plum Guide is on a mission to build the definitive collection of the world’s best holiday homes.
Angel, London, UK
COO of Otta
The Plum Guide pitches itself as the Michelin Guide for Homes. They seek out the very best holiday rental homes across multiple sources (e.g. Airbnb, private short-term lets etc.), vet them in person, and put them all in one place for people to book.
Their main differentiator is that they cut through the noise and select only the top 3% of properties in a given city. All of their homes are reviewed by a real person, which marks the property against 150 criteria (e.g. wifi, water pressure).
The Plum Guide competes primarily with the luxury hotel market and Airbnb, who are increasingly targeting more affluent customers with the release of Airbnb Luxe. It will be important for The Plum Guide to maintain super high quality and build their brand/reputation to grow their share in the market.
Last 2 fundraises
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