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Primer

We are a unified payments infrastructure

101-200 employees
  • Fintech
  • B2B
  • Payments
  • SaaS
  • API
  • Automation
  • No-Code
London (HQ), United Kingdom, 2nd floor, 154 Bishopsgate

Company mission

To rebuild commerce from the ground up.

Rocket List 2021
Top investors

Some candidates hear
back within 2 weeks

20% female employees

-23% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Nowadays, payments are extremely complex, with a huge array of services being offered to conduct purchases. Meanwhile, merchants are continuously trying to optimise their payments for cost, fraud reduction, and improved user experiences. Primer supplies a no-code automation platform that provides a scalable and optimisable infrastructure for merchants to create and consolidate their payment stacks.

By incorporating a unified API, Primer provides access to any 3rd party services that users wish to integrate, ranging from digital wallets and mobile payments, to Buy Now Pay Later and crypto. It currently operates across around 20 countries, with mostly midmarket customers such as Voi, Freddie’s Flowers and Parkopedia.

Its platform has significant implications for the future of eCommerce and payments, which is a huge global industry, so Primer's future in the market could be interesting to watch as it develops. The company has made a number of impressive partnerships with the likes of Coinbase, Zimpler, and Monoova, to deliver enhanced utility to its clients.

Benefits

  • All expenses paid get-togethers
  • Unlimited holiday
  • Generous learning budget
  • Up to £500 towards your home office setup
  • Laptop, screens etc. all provided
  • Access to co-working space
  • Health insurance
  • Flexible & remote working
  • Company shares
  • Access to Spill for mental health support and therapy

Company values

  • Innovate with vision, reflect with purpose
  • Distributed, yet unified
  • Deliberate actions, complete accountability
  • Prioritise for impact, and set the pace

Funding (last 2 of 4 rounds)

Oct 2021

$50m

SERIES B

Nov 2020

$17.7m

SERIES A

$72.5m

Total funding

This company has top investors

Founders

Gabriel Le Roux

(Co-Founder)

Worked at Braintree, a PayPal division for 5 years, and prior to this worked at Rocket Internet ventures.

Paul Anthony

(Co-Founder)

Worked at Braintree/PayPal for 2 years, formerly CTO of Deko.

Endorsements

All

My opinions are valued (3)

Challenging work (2)

Autonomy (2)

Growing fast (2)

Opportunities to learn (1)

Meaningful work (1)

Open and honest communication (1)

Team energy (1)

Innovative product (1)

Flat hierarchy (1)

We have some great engineers here from a variety of backgrounds who are willing to go out of their way to help others learn. We are also very open to using new tools and technologies, as long as there's a use-case then there's zero barrier to taking the time to learn something new for the benefit it brings.

Software Engineering

Opportunities to learn

Dec 2020

Everyone has a sense of ownership and responsibility here, we're trusted to make the pragmatic call in terms of what we choose to work on. If someone sees a problem they don't just highlight it, they highlight it and fix it!

Software Engineering

Autonomy

Dec 2020

Everyone is expected to give opinions around how we can build the best product possible, both across teams and across disciplines. The culture is heavily driven around instant feedback, and opinions are encouraged. One way we forge this mentality is that all new engineers integrate with the Primer platform as their first task, so they can think like an external developer and critique our developer experience.

Software Engineering

My opinions are valued

Dec 2020

The level of excitement and innovation is really unmatched. Although we're remote, this is by far the strongest most supportive team I've been part of. There's this culture of problem-solving and abstraction that makes me feel like tackling the payment integration problems of today is just the beginning of a much greater mission of redefining the entire online API infrastructure. This is next gen stuff and this is the team to do it.

Software Engineering

Meaningful work

Dec 2020

Everyone across the company are just super excited about building out the many things we set out to do, and since there is so much input from everyone, we all have a lot of ambition about what it is that we are working on. The best part is that, even though there is so much forward momentum, everyone in my team when it comes down to it are just really nice people and will always check in to make sure I'm doing all right.

Software Engineering

Team energy

Dec 2020

9 months ago there was basically nothing. Now there are more than 20 people and we are constantly scaling our ambition within the team. Joining Primer at this time feels like an incredible chance to own some pretty large product areas going forward + there is so much opportunity to pitch & explore other areas of the business. I'm not much for cliché startup expressions but this is what "hockey stick growth" looks like.

Software Engineering

Growing fast

Dec 2020

At Primer, we move at a very fast pace without compromising on design or engineering. One of our major features, the Universal Checkout, is a easy-to-integrate and fun-to-use checkout experience that has to work in every context: any device, any network connection, any culture, any abilities, any framework, ... Constantly making sure that your product is the best it can be is an amazing challenge to tackle!

Software Engineering

Challenging work

Nov 2020

At Primer, when we win, we win together. So anybody, no matter their field of expertise, is encouraged to give their opinions, feedback, ideas or suggestions about any topic: whether it's about the product, the management or the business strategy.

Software Engineering

My opinions are valued

Nov 2020

The hierarchy at Primer is amazingly flat - everyone is at the same level. Everybody at Primer has some expertise, background and knowledge that we deeply value. So whether you're a Junior or a senior, your voice will be considered when making decisions about the product. There are leaders and managers though, but we see them as coordinators that just make sure all the teams are aligned on the same vision and goals.

Software Engineering

Flat hierarchy

Nov 2020

At Primer, everyone is encouraged to step up and lead. Here, it's not about blindly following tasks or waiting for them to be assigned to you. You are an expert in your field and expected to know what's the best next thing to focus on and speak up about it.

Software Engineering

Autonomy

Nov 2020

At Primer the open and honest communication is a core value. Everyone is encouraged to provide feedback to anything they see and think can be improved. All conversations happen in public channels, so anyone can see and keep up. Furthermore, we have weekly call about our current sales pipeline, presenting new potential clients, their pain points and how we at Primer can solve them. Funding is also openly communicated and we also get to know and speak to the investors.

Software Engineering

Open and honest communication

Nov 2020

At Primer it doesn't matter what your "title/position" is. If you have valuable feedback, it's taken into account and incorporated. It's quite common for "backend" people to comment on newest UI designs and for "frontend" people to comment on best API practices for example. Furthermore, everyone is encouraged to come up with best approach to our challenges and implement them. We also regularly revisit what's working, what should be improved and act upon the results.

Software Engineering

My opinions are valued

Nov 2020

The team at Primer is constantly pushing all kinds of boundaries - there's always a better way to do things. It's amazing if you like being pushed far out of your comfort zone. The result will be the best work you've ever done.

Product

Challenging work

Nov 2020

Primer is on track to be the coolest thing on the internet, and it's happening fast. Working at Primer means being part of an insanely exciting explosive growth journey

Product

Growing fast

Nov 2020

Primer is based on real user problems. With an innovative core solution and an ambitious product vision, it's easy to continue innovating on the product - opportunities to solve problems in a creative way are endless!

Product

Innovative product

Nov 2020