No-code automation for payments


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Company mission

Primer is on a mission to make payments a first-class product area for anyone accepting payments.



HQ Location

City of London, London, UK


Some candidates hear
back within 2 weeks

20% female employees

-23% employee growth in 12 months

Otta's take on Primer

Sam Franklin headshot

Sam Franklin

CEO of Otta

Nowadays, payments are extremely complex, with a huge array of services being offered to conduct purchases. Meanwhile, merchants are continuously trying to optimise their payments for cost, fraud reduction, and improved user experiences. Primer supplies a no-code automation platform that provides a scalable and optimisable infrastructure for merchants to create and consolidate their payment stacks.

By incorporating a unified API, Primer provides access to any 3rd party services that users wish to integrate, ranging from digital wallets and mobile payments, to Buy Now Pay Later and crypto. It currently operates across around 20 countries, with mostly midmarket customers such as Voi, Freddie’s Flowers and Parkopedia.

Its platform has significant implications for the future of eCommerce and payments, which is a huge global industry, so Primer's future in the market could be interesting to watch as it develops. The company has made a number of impressive partnerships with the likes of Coinbase, Zimpler, and Monoova, to deliver enhanced utility to its clients.

Total funding - $72.6m

Last 2 fundraises

Nov 2020



Oct 2021



This company has top investors

Company benefits

  • All expenses paid quarterly get-togethers
  • Unlimited holiday
  • Unlimited learning budget
  • Up to £500 towards your home office setup
  • Laptop, screens etc. all provided
  • Access to co-working space
  • Health insurance
  • Flexible & remote working
  • Company shares
  • Access to Spill for mental health support and therapy


Gabriel Le Roux


Worked at Braintree, a PayPal division for 5 years, and prior to this worked at Rocket Internet ventures.

Paul Anthony


Worked at Braintree/PayPal for 2 years, formerly CTO of Deko.

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Primer is hiring for 7 jobs on Otta!

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