By incorporating a unified API, Primer provides access to any 3rd party services that users wish to integrate, ranging from digital wallets and mobile payments, to Buy Now Pay Later and crypto. It currently operates across around 20 countries, with mostly midmarket customers such as Voi, Freddie’s Flowers and Parkopedia.

Its platform has significant implications for the future of eCommerce and payments, which is a huge global industry, so Primer's future in the market could be interesting to watch as it develops. The company has made a number of impressive partnerships with the likes of Coinbase, Zimpler, and Monoova, to deliver enhanced utility to its clients.