This is done through a commission-free platform that allows users to own fractional shares of stocks, funds, and crypto, making it easier to get started. It has created a safe space for a broad audience, with educational and social features that help users become more familiar with investing. These include "ask-me-anything" sessions with public company CEOs, and Public Live, a daily in-app live audio that helps contextualize market news.

The concept of making investments more accessible is not unique to Public.com, with its most notable competitor being the larger and more established Robinhood. One draw that Public has over the competition is its focus on creating a social community; and it has also been quick to innovate, such as with the launch of investment research tool Alpha, powered by GPT-4. Its UK launch, ahead of Robinhood, should also help cement its position in the market.