See other companies on Otta


Global wholesale platform

21-100 employees
  • B2B
  • Marketplace
  • Supply Chain
  • Consumer Goods
  • Procurement
Soho, London, UK

Company mission

Qogita's mission is to reshape the foundation of wholesale.

Top investors

43% female employees

-5% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Much of global B2B trade is still carried out using outdated processes, with excessive red tape and harsh payment terms. Qogita aims to revolutionise the industry by smoothing the transition from physical to e-commerce and improving the market dynamics which work against most merchants.

Qogita has the goal of becoming the world's best B2B platform for connecting buyers and sellers. Its customers range from small retailers and large brands, drugstores and pharmacies, to distributors and wholesalers.

It helps clients to generate better profit margins and turnover, while simultaneously reducing labour costs through its technology infrastructure. The platform allows users to integrate their systems in minutes, with built-in supplier optimisation and a large catalogue offering thousands of categories and brands.

This allows both buyers and sellers to find each other more easily and quickly. In the future, Qogita aims to continue to grow through its mission of bundling purchasing power with improved technology to improve customers' profitability, while also optimising their payment terms, access to financing, and connectivity.


  • 🏠 Remote first (plus offices in London & Amsterdam)
  • 🧘‍♀️ Monthly wellbeing budget
  • 💻 Home office equipment package, including Airbuds (PC or Mac)
  • 👴🏼 Pension match up to 5%
  • 💰 Performance-based discretionary bonuses
  • 🍼 Parental leave
  • 🏖️ Competitive annual leave
  • 🛍️ Retail discounts for normal everyday items like groceries and also bigger items like holidays.
  • 🩺 Health insurance (location dependent)

Company values

  • Speed Over Perfection 20% of our work will lead to 80% of the outcome. Focus on the 20%.
  • Fail Fast And Learn We’re expected to fail constantly but never fail twice for the same reason.
  • Act Like An Owner We’re all stakeholders. Ask where you can help. Speak up when you see something wrong. Disagree and commit.
  • Be Epsilon Greedy Stay hungry, stay foolish. Take a random stab at something occasionally.
  • Obsess Over User Experience Our success follows our users' success. We should enable our users to perform.

Funding (last 2 of 4 rounds)

May 2022



Jul 2021




Total funding

This company has top investors


Educated at Harvard with previous work experience at Goldman Sachs for 2 years as an investment banking associate.

Danny Toledano


Many years of experience as CEO and director of several investment and energy companies.

Diversity & Inclusion at Qogita

Anja Koprivica (VP People )

  • We are at the start of our journey, and at the core of the company's DNA, we want to instil a workplace of trust, leadership and support.
  • Honesty with others
  • Transparency in business conduct
  • Trust in colleagues but also in the marketplace
  • Fairness in our business working and business relationships
  • Purpose in our world



Growing fast (7)

Autonomy (3)

Inspiring mission (3)

Tech & tools (2)

Manageable workload (2)

Flexible working (2)

Challenging work (1)

Opportunities to learn (1)

Nice people (1)

Hard working team (1)