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Pipeline generation platform

101-200 employees
  • B2B
  • Internal tools
  • Marketing
  • SaaS
  • Sales
Yerba Buena, San Francisco, CA

Company mission

To change how companies generate pipeline.

Top investors

Few candidates hear
back within 2 weeks

-17% employee growth in 12 months

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Customer Relationship Management service Salesforce is used widely across the sales landscape, but interactions are anonymous, text-based, and often feel impersonal. Many VIP customers prefer to put a face to the name and connect personally with a company, but this information is not revealed by Salesforce. alerts companies when a high-profile customer is considering a purchase through their website, in addition to providing services that allow them to act upon this. By personifying web traffic and providing communication tools such as video and voice chat, companies are able to offer VIP clients high-quality sales conversations whilst they are visiting the website.

The sales CRM landscape is dominated by Salesforce, and’s approach to integrating their services within this platform is a seriously smart move. By allowing businesses to directly recognize and communicate with a high-profile customer, the startup presents itself as a serious competitor within the CRM industry.


  • 100% Employee Paid Medical, Dental, & Vision
  • Work From Anywhere
  • 401k plan
  • Free Monthly Gigabit Internet For Your Home Office
  • Open Vacation Policy
  • Paid Parental Leave Up To 16 Weeks
  • Work From Home Setup On Us!
  • One Medical Membership (including Tele-Medicine)
  • Quarterly Swag
  • Generous Employee Referral Program
  • HSA / FSA Savings Accounts
  • Disability Benefits (Short Term & Long Term) Paid By Us!
  • Annual Learning Stipend
  • Internal Coaching For Leaders

Company values

  • One team
  • Customers first, always
  • Think big, move fast

Funding (last 2 of 4 rounds)

Apr 2022



May 2021




Total funding

This company has top investors


Kraig Swensrud

(Co-founder & CEO )

Kraig worked for for almost 7 years, before joining Campaign Monitor as CMO in 2014. Having founded GetFeedback in 2013, they founded in August 2018.

Sean Whiteley


Having studied at Villanova University, Sean worked as an Aol Systems Engineer, a PwC Developer, and Director of Sales Engineering at webMethods. They spent over 6 years at before co-founding GetFeedback and

Jobs (10)

All locations

Software Engineering