It's this trend that Razor Group wants to capitalise on. Its business model is centred around the acquisition of Amazon-based small retailers, which, once acquired, become part of the 'Group'. Razor Group gets to select businesses which are already performing well, based on data provided by businesses keen to sell, and then pick out those which it wants to take over. This strategy minimises its risk, cutting out the need to get a business up and running in the first place and ensuring that it can jump in right at the profit-making stage. After buying these companies, Razor Group deploys new growth capital to lift them onto a new stage along its development curves. Essentially, it takes a winning formula and adds to it - something beneficial for them and consumers.

Now, having secured some serious funding from investors with extensive e-commerce expertise, Razor Group has a real shot at building one of the largest consumer goods holdings worldwide.