Roostify is a digital platform for mortgage lenders, aiming to allow lenders to process loans more efficiently using automation, while giving buyers a more streamlined process and more clarity. The company has partnered with Google to use Google Cloud AI and machine learning capabilities to assist lenders in faster processing of mortgage applications.

Roostify powers the digital mortgage platforms of big lenders like Santander, JPMorgan Chase, TD Bank, and HSBC Bank USA, and handles $50 billion in loan volume every month. It takes its place as a key player in the competitive digital lending platform market, worth more than $7 billion.