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Sequence

Pricing and billing tools and APIs

21-100 employees
  • Fintech
  • B2B
  • Financial Services
  • SaaS
Sequence HQ London, GB

Company mission

To build the FinOps platform of the future.

Female leader
Top investors

2% employee growth in 12 months

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Financial operations (FinOps) is the sum of the ways a company prices, allows customers to pay, pays out money, manages cash and understands its financial activity. Despite being the lifeblood of any company, the co-founders realised that those involved in money moving are hugely underserved and over reliant on developers.

Sequence was founded to help solve this problem and simplify money movement. Focusing on FinOps, they are entering an entirely new software category with considerable opportunity in the market. There has been a recent rise in companies looking to bring in more automation and intelligence in the wider Payments & Finance SaaS space.

Backed by impressive investors (including a16z), the founding team has decades of experience in building and operating category-defining marketplaces, machine learning, fintech, and enterprise software companies. By taking an entirely new approach within FinOps, Sequence has great potential to build a significant business that impacts lots of companies.

Benefits

  • Global paid time-off plan — 25 days of annual leave per year, wherever in the world you are + your local public holidays
  • Annual equity refreshers — offering the opportunity to double your options by the end of the vesting period (linked to your annual performance review)
  • Enhanced maternity and paternity leave scheme — an additional 4 weeks maternity pay (at 50% of your normal pay) and an additional 2 weeks paternity paid time off (at 50% of your pay)
  • Top-notch work equipment — everyone receives an Apple Macbook when they join
  • Twice annual company-wide offsites — where the whole Sequence team gather together in person
  • Growth opportunities — Joining an early stage start-up with an ambitious product vision gives you the chance to not only take ownership in your role but the opportunity to see first hand how your work contributes to our success

Company values

  • Extreme Ownership. We act without ego. We take pride in identifying problems, taking ownership of situations and finding solutions. History belongs to those who take action
  • Lightning Fast. We’ll win by moving faster. We set an ambitious pace for shipping products, for moving money, and for supporting our customers and teammates
  • Magically Simple. Every decision we make has simplicity and beauty at the core. The user experience bar could not be higher
  • Passion and Curiosity. Every member of our team believes Sequence is more than a place of work. We celebrate curiosity, learning, and filling gaps in the team’s knowledge
  • Absolute Integrity. A transparent, principled environment is core to our DNA; we trust our team to do the right thing

Funding (2 rounds)

Sep 2022

$19m

SEED

Dec 2021

$14.3m

SEED

$33.3m

Total funding

This company has top investors

Founders

Riya Grover

(Co-founder & CEO)

Previously co-founded Feedr, where they served as CEO for the past 5 years. Sold to Compass Group in 2020. Is also a Founders Pledge Member.

Eamon Jubbawy

(Co-founder)

Co-Founded Onfido in 2012 and has worked as COO for past 9 years.

Endorsements

All

Intelligent people (4)

Opportunities to learn (3)

Autonomy (3)

Flexible working (3)

Challenging work (2)

Meaningful work (2)

Open and honest communication (2)

Innovative product (2)

Growing fast (2)

Strong leadership (2)

Our leadership is very engaged with the industry, the landscape we're operating in, and (prospective) customers. They know what opportunities we have and distill signal from the noise so the highest priority things are uncovered.

Design

Strong leadership

Dec 2023

B2B fintech is very complex, and every possible customer of Sequence has different setups that the platform needs to accommodate for. This asks for a product that's both opinionated, but very flexible at the same time.

Design

Challenging work

Dec 2023

I've noticed that everyone feels a sense of accountability when solving problems. This creates a transparent environment that's open for input from any direction. For example, designers will give engineers feedback, engineers will give design feedback, and anyone can share thoughts on scope, direction, priority, etc.

Design

My opinions are valued

Dec 2023

Autonomy is one of our core values, it was one of the key reason I was attracted to Sequence, and everybody in the company embodies it. It does happen quite often. It doesn't mean that there is no help when you need it, it means that you are entrusted to do your best work without seeking permission or requesting endless approvals.

Software Engineering

Autonomy

Nov 2022

Nothing really happens behind closed doors. You can join any channel on Slack, there are weekly all hands meetings and all meetings are recorded and available to all employees. Everyone is encouraged to challenge any private conversation and move it to the public domain.

Software Engineering

Open and honest communication

Nov 2022

My parents - and most of my family - live in another country, yet I can spend more time with them whilst working at Sequence, by visiting and working from another city or country. We put a lot of effort on having async communications which supports flexible working.

Software Engineering

Flexible working

Nov 2022

From day one, my proposals and ambition to make things better/more efficient are welcomed with open arms. I find that Sequence's culture encourages people to take initiatives and to think analytically.

Product

Autonomy

Aug 2022

We solve a problem that almost every company in the world has. A problem that's mostly unsolved and gets a lot of people to tangle themselves into a big mess of easily breaking systems and a lot of manual work. We make money movement transparent and insightful.

Product

Meaningful work

Aug 2022

I found that the team consists of only highly senior people. People I can believe in. It makes it easy to believe in myself when I'm only surrounded by these highly capable and knowledgeable humans that don't compete and have no ego in the game. It's a fast paced work environment with respect towards each other's personality and work-life balance.

Product

Team energy

Aug 2022

I am working as Frontend developer in SequenceHQ. Sequence streamlines financial operations and money movement to help companies scale faster while cutting costs. We are creating new category called FinOps.

Software Engineering

Innovative product

Jul 2022

We are working in pretty flexible manner. We are remote first company and people manage their time based on their own timezone. Even if I am working from different timezone, I never felt that I am working extra or in some weird hours.

Software Engineering

Flexible working

Jul 2022

My colleagues in Sequence are extremely smart, innovative and collaborative. I always feel privileged to be surrounded by such great team. Even we have excellent leaders who are managing things at the top.

Software Engineering

Intelligent people

Jul 2022

Everyone is great at what they do. I trust my coworkers to do an excellent job and also to provide me with useful and constructive feedback on my own work.

Software Engineering

Intelligent people

May 2022

Our leaders have a proven track record in previous roles and a lot of experience to draw on. They have a clear vision for the company and push us to make well thought-out decisions.

Software Engineering

Strong leadership

May 2022

Sequence is growing incredibly quickly. We've hired a lot of people so far to help us realise our plans for building our product. There are so many directions we can move in so this is a really exciting time to join the company.

Software Engineering

Growing fast

May 2022

From the very first day I could see a great sense of drive to operate to the highest level. There is a real acknowledgement of magnitude of work required to achieve our vision and a great intent to work hard to make it happen.

Sales & Account Management

Hard working team

Apr 2022

Sequence is ahead of it time, it's like no seed company I've seen before and I was blown away by the diligent approach, professionalism and overall experience to get me onboarded. Thoughtful touches like a best practice checklist, a mac weeks in advance and birthday card a few days into my new role.

Sales & Account Management

Thoughtful onboarding

Apr 2022

Absolute integrity is one of our core values and the founders openly trust the team to do the right thing. It creates a great sense of empowerment to be confident in your instincts and focus on solving the jobs to be done.

Sales & Account Management

Autonomy

Apr 2022

Remote work fully supported, with flexibility around working hours and ways of collaborating

Data

Flexible working

Jan 2022

Extremely high bar for talent across all functions and domains

Data

Intelligent people

Jan 2022

Good mix of expertise in complementary areas in the team, from domain knowledge of fintech/payments/web3 to technical, strategic and methodological aspects of building a business

Data

Opportunities to learn

Jan 2022

Sequence is building a product with the potential for changing financial operations forever. The problem space is large and offers ample learning opportunities both in the domain as well as in the technology.

Software Engineering

Opportunities to learn

Jan 2022

Sequence has a culture of transparency and openness. Everyone has insight into where the company is going and how we're planning to get there.

Software Engineering

Open and honest communication

Jan 2022

Sequence is working on simplifying the work of all companies that have to deal with money.

Software Engineering

Meaningful work

Jan 2022

Big mission, with a strong team and commitment to excellence. Building a company the modern way, and looking beyond the now and into the future.

Operations & Strategy

Challenging work

Jan 2022

Get to dive into the depend, of you don't know something, learn about it, and leverage a strong network to accelerate understanding

Operations & Strategy

Opportunities to learn

Jan 2022

Great people, and a strong team with an entrepreurial mindset. Experienced founders.

Operations & Strategy

Intelligent people

Jan 2022

Sequence is really category-creating. The product gives their customers (fast-growing modern companies) something they've never had before... magically simple financial operations for the money movement at the heart of their customer interactions and product.

Operations & Strategy

Innovative product

Dec 2021

Sequence is backed by the world's best investors and founded by 2 brilliant repeat founders. It offers all of the opportunity and greenfield feeling of an early-stage startup, with the fast-growth and resources of a later-stage company.

Operations & Strategy

Growing fast

Dec 2021

The team are among the very very smartest people I've interacted with and take a collaborative approach. All work is conducted publicly, and recognition and credit are duly allocated as such.

Operations & Strategy

Great work is recognised

Dec 2021