The Alliance

We build and launch niche community businesses

Market research
Digital Media
Business Intelligence

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Company mission

The Alliance is the world’s most forward-thinking community-led professional development platform for high-growth organizations and individuals. Through market-leading accredited courses, unrivalled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale.



HQ Location

Dalston, London, UK


Few candidates hear
back within 2 weeks

60% female employees

59% employee growth in 12 months

Otta's take on The Alliance

Xav Kearney headshot

Xav Kearney

CTO of Otta

A fundamental change in commercial culture has occurred. Where before, brands relied on one-way communication with an ‘audience’, a rising standard of consumers for authenticity and intimacy has driven an explosion in ‘community-led growth’. The Alliance is capturing that shift in the professional development vertical.

The company has created a unique community-based professional development template for different job types. Each brand has its own set of resources, communities, events, reports and mentors connecting professionals seeking growth. For example, The Product Marketing Alliance is one of its fastest-growing marketing brands, reaching 10,000 members in its first sixteen months.

The Alliance is now working on expanding its portfolio of brands to other job types. 2022 saw the creation of three more new communities: Developer Marketing Alliance, GTM Academy and Community-Led Alliance - bringing the total to 11.

Company benefits

    🌍 Company-wide benefits

  • Enhanced paid holiday: (34 days including UK Bank holidays and a day off on your birthday)
  • On-demand therapy, coaching & mental fitness via Oliva
  • Heavily subsidised gym membership via Gympass
  • Early bird or night owl? Our flexible hours policy allows you to structure your work for when your most productive
  • Flexible benefits via the thanksBen platform. £600 annually in year 1 scaling to over £1,980+ annually based on the length of service Your Flex allowance is to spend on anything that makes you happy use it for things like healthy food, streaming services, Uber or beauty treatments! Your choice.
  • Personal L&D budget £500 annually in year 1 scaling to £3000+ annually based on length of service
  • Volunteer & L&D Days: we offer 1 additional paid day per quarter for you to dedicate to either L&D or Charity/ Volunteer activities
  • New tech gear: Laptop, screen, mouse, keyboard. We got you covered
  • Company social events
  • 🇬🇧 UK benefits

  • Private Medical & Dental
  • Life Insurance: (4 x salary)
  • Cycle to work & Workplace Nursery schemes

Company values

  • Empowerment: Take control of your destiny, forge your path, and be accountable for your decisions.
  • Purpose: Own your role, seize the initiative, and help us achieve our collective goals.
  • Curiosity: Curiosity is a gateway to knowledge; if you don’t ask, you don’t learn - and we always want our team to cultivate their skills. We’ll do whatever it takes to foster learning, and expect to hear “why?” from our team every day. Being inquisitive and providing feedback on what’s working well (and what isn’t!) keeps us on our toes and at the peak of our power.
  • Togetherness: We celebrate collectively and face challenges as a unit. Through good times and bad, we learn together!
  • Courage: Step out of your comfort zone and embrace new challenges. This is our way of fostering professional and personal growth.


Previously VP, Product at Acara for 3 years and Senior Product Manager at Arctic Fox for 2 years.

People progressing

A newcomer to the marketing scene but after only 12 months in a graduate entry level role Matt has been promoted to Growth Lead. Great work Matt!

Diversity & Inclusion at The Alliance

  • At The Alliance, community is at the core of everything we do, so we know better than most that communities are diverse spaces with people from all walks of life Ensuring that we reflect this in our team is essential to us We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute.We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you We are The Alliance - in more ways than one

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