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Snowplow

Behavioral data platform

101-200 employees
  • B2B
  • Enterprise
  • Big data
  • Analytics
  • Business Intelligence
  • Data Analysis
  • Data Sharing
3rd Floor, 48-50 Scrutton St, London, England EC2A 4HH, GB

Company mission

Snowplow was founded with the belief that data teams should spend their time innovating, not extracting and wrangling behavioral data from CDP’s or analytics platforms. Snowplow empowers more than 10,000 organizations to purposefully create behavioral data to unlock transformative AI and advanced analytics directly from their warehouse, lake or in a real-time stream.

Top investors

40% female employees

81% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Headquartered in Boston and London, Snowplow is a data creation platform that enables organizations to create the highest quality behavioral data fully customized to their business. This allows data teams to focus on developing breakthrough use cases, rather than cleaning and wrangling data.

Snowplow fills a gap in the market with a flexible solution and high level of customization, allowing its solutions to work within a wide range of industries. This has attracted a diverse portfolio of brands it works with around the world, including Strava, Flickr, and Autotrader.

Snowplow raised impressive funding in 2022 that, among other things, will allow the company to invest in expanding its international teams and grow an increasing number of data roles to support its platform and global customer base.

Benefits

  • Share options
  • Mental health support including therapy sessions
  • MacBook
  • Freedom to work from wherever suits you best
  • Work alongside a supportive and talented team with the opportunity to work on cutting edge technology and challenging problems
  • A fantastic company Away-Week in a different city each year
  • Grow and develop in a fast-moving, collaborative organisation

Company values

  • Start with the customer - Whether internal or external, customers are our top priority. Every decision, no matter how big or small, starts with them in mind
  • Bring our 'A' game - Excellence is a mindset we all champion. We’re driven and motivated. We experiment and learn. We celebrate not only what we do, but the impact we have.
  • Solve problems, seize opportunities - We roll up our sleeves and take ownership of issues both within and beyond our roles, and we embrace opportunities for personal growth.
  • Enable everyone to thrive - Our team’s diverse ideas, strengths, interests, and backgrounds help us succeed. We value each other’s opinions and differences.
  • Empower others through collaboration - We are one team, rowing in one direction. We work together. We’re helpful, supportive and positive. We are all about enabling each other’s success.
  • Breed trust through transparency - Transparency is our default. Knowing that trust builds a better business, we’re honest and candid about our successes and failures.

Funding (last 2 of 3 rounds)

Jun 2022

$40m

SERIES B

Jan 2021

$10m

SERIES A

$55.1m

Total funding

This company has top investors

Founders

Previously worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.

Yali Sassoon

(Chief Strategy Officer & Co-founder)

Previously a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.

Diversity & Inclusion at Snowplow

Eniko Toth headshot

Eniko Toth (Talent Acquisition Manager)

  • One of our main core value is to enable everyone to thrive. Our team’s diverse ideas ideas, strengths, interests and backgrounds help us succeed. We value each other’s opinions and differences
  • From a Talent Acquisition and People perspective, we are ensuring all of our job descriptions are gender neutral in language, we monitor and report on DE&I metrics across the employee lifecycle. Not to mention our company wide Unconscious Bias training program!
  • In the wider community, we have partnered with Social Mobility Foundation, and other great organisations to mentor students from underrepresented groups as well as offer internships. We are in the process of rolling out our own grad/apprentice program to open doors to many more!
  • Proud to be Disability Confident Employer! Through these campaigns we work with employers to remove barriers, increase understanding and ensure that disabled people have the opportunities to fulfil their potential
  • This is just the beginning, we know we have just started to scratch the surface, but with our committed and caring people here at Snowplow, we are excited to continue our journey

Endorsements

All

Growing fast (3)

Opportunities to learn (2)

Hard working team (2)

My opinions are valued (2)

Challenging work (1)

Intelligent people (1)

Open and honest communication (1)

People of all backgrounds are welcomed (1)

Innovative product (1)

Strong leadership (1)

When I joined Snowplow I felt like I’d come home. Everyone is not only super friendly and engaged, but everything we collaborate on is full of healthy challenge and scope to learn. You have ample opportunity to offer your own valued insights, and be heard.

People, HR, Recruitment

Opportunities to learn

Oct 2022

Leadership at Snowplow are super open and work really hard to put people at the heart of everything. We’re growing fast, so that means we need to ensure we’re always communicating clearly and bringing people together. Everyone’s opinion matters here.

People, HR, Recruitment

My opinions are valued

Oct 2022

People at Snowplow are super dedicated to each other and our clients. I’ve never met such a group of hardworking people, and we’re dispersed all over the world so we’re working hard at our async comms and ensuring we’re all included.

People, HR, Recruitment

Hard working team

Oct 2022

At Snowplow we're solving new problems and carving out a new space in the market. That means we’re creating and bringing a product to market in greenfield territory - which is interesting, exciting, and challenging in equal measures!

Design

Challenging work

Sep 2022

I genuinely feel like I can ask questions of anyone at Snowplow, and challenge any thinking; whether it comes from the CEO or from junior staff. You have the opportunity and autonomy to own your role, but also influence outside of your role.

Design

My opinions are valued

Sep 2022

Snowplow is the most diversity-focused place I've worked. Many companies I've experienced speak about diversity, but few truly live that value. Diversity isn't something that's just paid attention to by HR, it's a value the entire company lives.

Design

People of all backgrounds are welcomed

Sep 2022

Leadership direction, guidance and support are, in my opinion, key proponents to making any organization successful and exciting to work for, especially in the startup space. Not only are Snowplow's co-founders super present, available and transparent, everyone within our senior leadership are supportive and eager to jump in and guide our strategy and work. They all give us the autonomy to perform our work, and offer support and direction when needed, which makes Snowplow a collaborative and inspiring place to work.

Data

Strong leadership

Sep 2022

Simply put - we're growing... fast! With this fast pace of growth, the teams' are provided with opportunities to take on challenging and competitive work. We are hiring new team members, introducing new processes and expanding our customer base significantly. And we all have a part to play in supporting and increasing this growth.

Data

Growing fast

Sep 2022

The teams at Snowplow are super focused on our company and individual goals, and we have the direction from leadership to make these goals achievable. Everyone puts forth a lot of effort to achieve these goals, and achieves them with quality. The teams at Snowplow care about their work and it's evident in the amount effort put in and the results we see from our customers.

Data

Hard working team

Sep 2022

For me, one of the best things about joining Snowplow has been meeting and working alongside some of the most engaged and intelligent people I met in my career. It truly makes you feel that there's no challenge too big and you always have someone to learn from.

Sales & Account Management

Intelligent people

Sep 2022

Snowplow is uniquely positioned in the market and set up for exponential growth. This is reinforced by the latest funding round from industry leading investors NEA and MMC ventures, who have led growth at companies like Robinhood, Databricks, Gousto.

Sales & Account Management

Growing fast

Sep 2022

Snowplow is one of the leading and most flexible behavioural data solutions in the market. As a result I get to work with a wide variety of clients and projects, which makes work here really exciting and engaging.

Sales & Account Management

Innovative product

Sep 2022

Snowplow has seen incredible growth over the last year and has now completed its series B funding round to further boost the expansion into new markets. What I love about Snowplow, is the flexibility to create solutions based on the best product for the job, rather than sticking to what we know. We are always challenging new ideas and there is a strong company lead focus on wellbeing. Snowplow is going places fast !

Other Engineering

Growing fast

Sep 2022

When I joined Snowplow I was tasked with mapping out the responsibilities of a newly established team as well as taking on the position of technical lead for the team. This additional responsibility has been great and has allowed me to truly up-skill at pace , something which had been lacking in previous enterprise based roles.

Other Engineering

Opportunities to learn

Sep 2022

Snowplow consistently encourages meaningful communication across teams. We have nothing to hide here which is very refreshing. Each week we have a weekly Townhall covering the goings on in the business as well as sharing successes within the teams on Slack so you are never felt left out.

Other Engineering

Open and honest communication

Sep 2022

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