Behavioral data platform

Big data
Business Intelligence
Data Analysis
Data Sharing

Company mission

Snowplow was founded with the belief that data teams should spend their time innovating, not extracting and wrangling behavioral data from CDP’s or analytics platforms. Snowplow empowers more than 10,000 organizations to purposefully create behavioral data to unlock transformative AI and advanced analytics directly from their warehouse, lake or in a real-time stream.



HQ Location

London, UK


40% female employees

81% employee growth in 12 months

Otta's take on Snowplow

Theo Margolius headshot

Theo Margolius

COO of Otta

Headquartered in Boston and London, Snowplow is a data creation platform that enables organizations to create the highest quality behavioral data fully customized to their business. This allows data teams to focus on developing breakthrough use cases, rather than cleaning and wrangling data.

Snowplow fills a gap in the market with a flexible solution and high level of customization, allowing its solutions to work within a wide range of industries. This has attracted a diverse portfolio of brands it works with around the world, including Strava, Flickr, and Autotrader.

Snowplow raised impressive funding in 2022 that, among other things, will allow the company to invest in expanding its international teams and grow an increasing number of data roles to support its platform and global customer base.

Total funding - $55.1m

Last 2 fundraises

Jan 2021



Jun 2022



This company has top investors

Company benefits

    🌍 Company-wide benefits

  • Share options
  • Mental health support including therapy sessions
  • MacBook
  • Freedom to work from wherever suits you best
  • Work alongside a supportive and talented team with the opportunity to work on cutting edge technology and challenging problems
  • A fantastic company Away-Week in a different city each year
  • Grow and develop in a fast-moving, collaborative organisation
  • 🇺🇸 US benefits

  • 23 days of holiday a year (plus 11 bank holidays, including Juneteenth)
  • 401k
  • Medical, dental and vision insurance
  • 4 weeks fully paid sick leave
  • Short & long term disability insurance
  • 🇬🇧 UK benefits

  • 25 days holiday (excl. bank holidays)
  • Convenient location in central London for those who want to work there

Company values

  • Start with the customer - Whether internal or external, customers are our top priority. Every decision, no matter how big or small, starts with them in mind
  • Bring our 'A' game - Excellence is a mindset we all champion. We’re driven and motivated. We experiment and learn. We celebrate not only what we do, but the impact we have.
  • Solve problems, seize opportunities - We roll up our sleeves and take ownership of issues both within and beyond our roles, and we embrace opportunities for personal growth.
  • Enable everyone to thrive - Our team’s diverse ideas, strengths, interests, and backgrounds help us succeed. We value each other’s opinions and differences.
  • Empower others through collaboration - We are one team, rowing in one direction. We work together. We’re helpful, supportive and positive. We are all about enabling each other’s success.
  • Breed trust through transparency - Transparency is our default. Knowing that trust builds a better business, we’re honest and candid about our successes and failures.


Previously worked in technology roles at OpenX and in the Business Intelligence department at Deloitte Consulting, as well as strategy roles at Fathom Partners and Keplar LLP.

Yali Sassoon

(Chief Strategy Officer & Co-founder)

Previously a Strategy & Operations Consultant (at PwC, Bestshore and Keplar LLP) and a Data Analyst at OpenX.

Diversity & Inclusion at Snowplow

Eniko Toth headshot

Eniko Toth (Talent Acquisition Manager)

  • One of our main core value is to enable everyone to thrive. Our team’s diverse ideas ideas, strengths, interests and backgrounds help us succeed. We value each other’s opinions and differences
  • From a Talent Acquisition and People perspective, we are ensuring all of our job descriptions are gender neutral in language, we monitor and report on DE&I metrics across the employee lifecycle. Not to mention our company wide Unconscious Bias training program!
  • In the wider community, we have partnered with Social Mobility Foundation, and other great organisations to mentor students from underrepresented groups as well as offer internships. We are in the process of rolling out our own grad/apprentice program to open doors to many more!
  • Proud to be Disability Confident Employer! Through these campaigns we work with employers to remove barriers, increase understanding and ensure that disabled people have the opportunities to fulfil their potential
  • This is just the beginning, we know we have just started to scratch the surface, but with our committed and caring people here at Snowplow, we are excited to continue our journey

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