The company's pedigree is strong, with founders previously holding engineering positions at Uber and LinkedIn. They saw firsthand the benefits of providing real-time insights to users of Linkedin and UberEats, knowing it would sit well with wider population.

Certainly, with more companies grappling with larger data pools at speed, the demand for low-latency analytics engines appears to only be growing. StarTree hopes to position Apache Pinot as the go-to engine for this and is focusing on marketing and sales to fend off rivals such as ClickHouse. It is expanding internationally as well to drive uptake, opening an office in India to grow into Asian markets..