Its service, although pricier than competitors like Wealthfront and Acorns, remains competitive through its highly educational and beginner-friendly focus. This is a lucrative feature for Stash, given the recent surge in first-time and amateur retail investors. The company has more than 6 million customers, and its assets under management total about $3 billion.

Its focus on long-term profit over day trading is refreshing in the retail investment app market. It could prove especially attractive to its younger customer base (average age 29), who are on the whole trending away from traditional legacy banking and looking towards new, innovative financial platforms.

Stash was not immune to the market turmoil of 2022 which particularly impacted the fintech sector, and was forced to restructure. Having streamlined the business, with major funding secured in late 2022 and a change of leadership in early 2023, Stash is now setting its sights on an acquisition or public offering in the near future.