Superpedestrian is a company that offers Link eScooters with features that help them stand up to the perils of modern city riding, such as bumps, potholes, misuse, and vandalism. Notably, the scooters incorporate an intelligence system that can detect and protect the vehicle against common malfunctions as well as dangerous rider behavior. These features help it stand aside from major competitors in the sector such as Lime and Spin.

The e-micromobility sector as a whole has historically struggled with profitability and as a result is vulnerable to turmoil affecting investors in the tech sector. While previously large competitors such as Bird have not fared well, Superpedestrian has reorganised to cut costs and aim for profitability in the near future. With a strong demand for its product and a large presence in major urban hubs, Superpedestrian is well poised to weather the current difficulties and return to growth.