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The Alliance

Building and launching niche community businesses

21-100 employees
  • B2B
  • Education
  • Recruitment
  • Marketing
  • Publishing
  • Market research
  • Subscription
  • Digital Media
  • Events
  • Business Intelligence
San Francisco, California, US

Company mission

Through market-leading accredited courses, unrivalled membership plans, industry-shaping reports, thriving communities, and first-class events, we’re redefining the way companies access education and scale.

Few candidates hear
back within 2 weeks

60% female employees

69% employee growth in 12 months

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

A fundamental change in commercial culture has occurred. Where before, brands relied on one-way communication with an ‘audience’, a rising standard of consumers for authenticity and intimacy has driven an explosion in ‘community-led growth’. The Alliance is capturing that shift in the professional development vertical.

The company has created a unique community-based professional development template for different job types. Each brand has its own set of resources, communities, events, reports and mentors connecting professionals seeking growth. For example, The Product Marketing Alliance is one of its fastest-growing marketing brands, reaching 10,000 members in its first sixteen months.

The Alliance is now working on expanding its portfolio of brands to other job types. 2022 saw the creation of three more new communities: Developer Marketing Alliance, GTM Academy and Community-Led Alliance - bringing the total to 11.

Benefits

  • Enhanced paid holiday: (34 days including UK Bank holidays and a day off on your birthday)
  • On-demand therapy, coaching & mental fitness via Oliva
  • Heavily subsidised gym membership via Gympass
  • Early bird or night owl? Our flexible hours policy allows you to structure your work for when your most productive
  • Flexible benefits via the thanksBen platform. £600 annually in year 1 scaling to over £1,980+ annually based on the length of service Your Flex allowance is to spend on anything that makes you happy use it for things like healthy food, streaming services, Uber or beauty treatments! Your choice.
  • Personal L&D budget £500 annually in year 1 scaling to £3000+ annually based on length of service
  • Volunteer & L&D Days: we offer 1 additional paid day per quarter for you to dedicate to either L&D or Charity/ Volunteer activities
  • New tech gear: Laptop, screen, mouse, keyboard. We got you covered
  • Company social events

Founders

Previously VP, Product at Acara for 3 years and Senior Product Manager at Arctic Fox for 2 years.

People progressing

Joined The Alliance as a Marketing Coordinator in March 2020 and has since been promoted multiple times and now serves as a Senior Marketing Executive.

Diversity & Inclusion at The Alliance

  • At The Alliance, community is at the core of everything we do, so we know better than most that communities are diverse spaces with people from all walks of life Ensuring that we reflect this in our team is essential to us We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you We are The Alliance - in more ways than one

Endorsements

All

Team energy (2)

Growing fast (2)

Opportunities to learn (1)

Autonomy (1)

Hard working team (1)

My opinions are valued (1)

Flexible working (1)

During my interview I was told there is no micromanagement and I know a lot of companies say that but few mean it. Here at PMA I have been able to work independently, be trusted with my workload and output from day one. I did not feel the need to prove myself before taking on responsibility. This is the type of environment that works best with me and what I like most is that when support is required it is always available.

People, HR, Recruitment

Autonomy

Jul 2021

My role in the company is to create an efficient hiring and onboarding process within the company as well as build out an external recruitment desk. I am playing a key role in the decision making for how to go about building those two functions in order for them to be able to scale at the rate that we require.

People, HR, Recruitment

My opinions are valued

Jul 2021

There are a few things I like about the team that we have here at PMA. Some of these things include the passion for growing the company, the ownership and pride we take in our duties and the sense of humour of our colleagues. I think it is so important to be able to build great relationships and interact with the different departments of the business.

People, HR, Recruitment

Team energy

Jul 2021

Working within PMA provides an opportunity to work with global clients, building international networks. I enjoy the flexible working culture on offer here at PMA, however, the best part has to be the office dog!

Sales & Account Management

Hard working team

Jul 2021

PMA offers flexible working, whether that be working abroad, from home, hours or a mix of all. Rich is very accommodating, meaning each individual can have a set-up that works best for them.

Sales & Account Management

Flexible working

Jul 2021

PMA has multiple growth goals as a company and internally, offering team progression and company-wide growth. Constantly sourcing the top talent for each role available.

Sales & Account Management

Growing fast

Jul 2021

PMA is on a fast growth trajectory and it's great to be along for the ride - no 2 days are the same, my role is constantly evolving, I'm learning new skills and abilities weekly and if I have a new idea it's always listened to... and if it's got legs it gets actioned! As the business scales so does my experience which makes it a fun and dynamic place to work.

Product

Growing fast

Jul 2021

The team are just awesome - everyone is committed to helping the business grow so there is a really strong work ethic amongst the team, but we all like to have a laugh too. I look forward to going to work each day and a huge part of that is the people - they motivate and inspire me.

Product

Team energy

Jul 2021

While on-boarding is very thorough, it's still very much in at the deep end which means there is no option but to learn quickly! And as the organization evolves there are more and more opportunities to continually develop and learn - Whether it be picking up a new software or tool, developing a new product idea from scratch, launching in a new area or taking a step up in responsibility. It's a really collaborative and supportive environment so I can call on anyone for advice or help which means I'm constantly learning from diverse voices too.

Product

Opportunities to learn

Jul 2021

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