The platform helps patients manage chronic medical conditions requiring varying needs of specialty care through its integrated care model. It delivers care for migraines, hair loss, allergies, and gastrointestinal problems, both direct to consumers and by working with fee-for-service insurance plans.

The company differentiates itself with a focus on continuity of care, meaning each patient has a doctor they see repeatedly, whereas other platforms connect patients with whatever doctor is on call.

Thirty Madison has experienced rapid growth, including massive growth in revenue, expanding to new conditions, and broadening its range of care acuity. Its merger with Nurx has put Thirty Madison in a leading position in virtual specialty healthcare and it is set to further its lead as it expands into new vertices.