See other companies on Otta


Electromagnetic home gym

201-500 employees
  • B2C
  • Lifestyle
  • Sustainability
  • Hardware
  • Fitness
617 Bryant Street, San Francisco, CA 94107

Company mission

To help people look, feel, and be the strongest and fittest versions of themselves.

Top investors

Few candidates hear
back within 2 weeks

-38% employee growth in 12 months

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalized and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.

As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.

Tonal has seen impressive growth, investing equity funding into content initiatives, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.


  • We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
  • Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
  • Your well-being is important to us. Take time off when you need it with flexible vacation days
  • Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
  • At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
  • Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
  • From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
  • Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal

Funding (last 2 of 7 rounds)

Apr 2023



Mar 2021




Total funding

This company has top investors


They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.

Jobs (9)

All locations

Software Engineering

Operations & Strategy

Other Engineering