Low-code automation platform

Big data

See open opportunities

Company mission's mission is to empower citizen automators so that any organization can automate.



HQ Location

China Basin, San Francisco, CA


27% female employees

-25% employee growth in 12 months

Otta's take on

Theo Margolius headshot

Theo Margolius

COO of Otta allows employees to effectively "become programmers" without them needing to have an engineering background, and enables them to build out automation tailored for their day-to-day role.

With this approach, Tray fills a big need in the automation space - in between high end tools like Mulesoft, and simpler tools like Zapier. The company's customers include the likes of SAP, VMWare, Lyft, Intercom and IBM, which certainly suggests a real need for its tools.

Tray’s rise comes on the heels of a wider trend, where integration and automation are becoming a key part of the way enterprises work. The company has secured substantial funds that will enable it to continue building out its solutions. Its latest release, Merlin AI, means that users can now automate intricate tasks, including aggregating or transferring data across systems.

Total funding - $154.1m

Last 2 fundraises

Nov 2019



Sep 2022



This company has top investors

Company benefits

  • Cycle to work scheme
  • Flexible working hours
  • Generous conference and learning budget
  • Unlimited paid time off policy
  • Work from home opportunities
  • Health insurance

Company values

  • Enjoy The Ride - Bumps, plateaus & unexpected turns are all part of the journey
  • Empower Others - Empowerment is at the heart of all we do, from how we empower our teammates to how we empower our customers with technology
  • Blow The Doors Off - We’re fuelled by an unstoppable drive to build something legendary, together


Previously COO of iFind Media, who also co-founded

Previously Web Developer at esure, mSpace and Vibrant Media.

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