Product experience insights software

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Company mission

To help show how users behave and what they feel strongly about, so product teams can deliver real value, fast.



HQ Location

Paceville, Saint Julian's


Most candidates hear
back within 2 weeks

33% female employees

56% employee growth in 12 months

Otta's take on Hotjar

Theo Margolius headshot

Theo Margolius

COO of Otta

Hotjar enables site owners to see how visitors are really using their websites and collect useful user feedback. Used on more than 900,000 websites worldwide, its clients can access unique data, such as where people are clicking or how they are scrolling. Its software even enables its clients to replay the actual experience or see where they are dropping off in the journey; asking questions to figure out why these users or visitors are behaving the way they do.

The number of online companies is exploding, and most are extremely focused on how users interact with their websites and trying to increase the rate at which website users convert to paying customers. Hotjar taps into this need and helps companies improve their user experience.

Hotjar was profitable very early on, which meant it hasn't needed to take VC funding. The company has grown very consistently and continues to be one of the go-to products for gathering user insights.

Total funding - $40m

Last fundraise

May 2023



Company benefits

  • Fully Remote Working Environment
  • Employee & Phantom Stock Options for All Roles
  • 40 Days of Vacation/Holiday Leave Annually
  • €2,000/year Holiday Budget
  • €2,500 Home Office Budget
  • €1,000/year Personal Development Budget
  • €2,400/year Working Space Budget
  • €2,000/year Work Together Budget
  • €2,400/year Wellbeing Budget
  • 16 Weeks Paid Parental Leave
  • In Person Company Retreats / Virtual Gatherings
  • Laptop of your choice
  • Welcome Pack of Headset, Reading Pack, etc
  • Charity Donation Matching

Company values

  • Put our customers at the heart of everything
  • Be bold and move fast
  • Work with respect
  • Build trust with transparency
  • Challenge ourselves to grow


They have a Doctor of Law degree. Prior to founding Hotjar, they were the Conversion Rate Optimization Consultant at Conversion Rate Experts.

People progressing

Joined as a Full Stack Developer, promoted to Software Engineer Team Lead after 1 year. As of September 2021, they have been serving as the Senior Software Engineer Team Lead.

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Hotjar is hiring for 2 jobs on Otta!

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Sales & Account Management

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