Currently, Verana organizes and analyzes electronic health record systems run by three professional organizations: The American Academy of Ophthalmology, The American Academy of Neurology, and The American Urological Association. Then, it delivers insight back to practitioners, researchers, and life sciences companies. Since its founding, Verana has become an exclusive data management partner for these professional networks.

What sets Verana apart is its approach to medical data, utilizing analytics and real-time clinical results to reinvent medical research. Although the company currently focuses on three major disease areas of ophthalmology, neurology, and urology, it has its sights set on new types of medical data. Verana is also investing in organizing traditionally messy forms of information such as physician notes and aims to extract more usable insights from Electronic Health Records.