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WOO

A digital media brand & marketplace for Generation Z, powered by ITV

1-20 employees
  • B2C
  • Marketplace
  • Entertainment
  • Digital Media
  • Wellbeing
Holborn, London, UK

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Company mission

To make mental health and wellbeing discoverable, aspirational, and culturally relevant. Woo aims to engage with Gen Z (and Gen Y) with their passion points: music, fashion, activism, and culture but through a wellness lens.

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Online media platforms are often heavily targeted at a youthful audience, but many young people feel that existing media platforms are out of touch with the youth. Generation Z is becoming increasingly concerned with mental health, wellbeing, and cultural relevance in the media that they consume, and this presents an obvious gap in the market.

Woo produces a wellbeing-driven media platform concerning music, fashion, art, and culture, with the target audience of Generation Z. The content will be published on ITV Hub and major social media networks, with the online marketplace consisting of 60 partnered D2C dropshipping brands being launched soon after.

Although other media platforms such as VICE and i-D also target Generation Z, Woo stands out for their unique concept of combining the efforts of digital media influencers with a partnered dropshipping marketplace. The media platform will launch in March 2022, with the online marketplace following shortly after in September.

Benefits

  • Income Protection
  • Annual bonus opportunity
  • Life Assurance
  • Five weeks’ holiday a year plus bank holidays, with an extra two days after five years' service
  • Save As You Earn
  • Pension

Founders

Stephen Mai

(CEO)

Experienced as Head of Marketing for LABible, in addition to experience as Chief Content Officer and Chief Marketing Officer for Boiler Room. Founded Woo as CEO in collaboration with ITV in 2020.