Creating personalized & interactive product demos

Web Design

Company mission

Walnut's mission is to empower every software sales rep to own their demo experience by providing a codeless and 100% customizable platform for software demo development.



HQ Location

Midtown South, New York, NY


Few candidates hear
back within 2 weeks

240% employee growth in 12 months

Otta's take on Walnut

Sam Franklin headshot

Sam Franklin

CEO of Otta

Explaining how software works to customers is an essential part of the SaaS sales process and this is often achieved through product demos, but in-person demonstrations are not always possible. Whilst remote demo platforms exist to allow them to occur from the clients’ own computer, these platforms are often limited in their customization, leading to confusing, unintuitive, and unsuccessful software demos.

Walnut provides a platform for the development of interactive product demos, focussing on providing a 100% customizable development experience without needing to use any code. The platform also allows users to collect data on demo usage, providing them with the insights they need to optimize their personalized software demo experience further.

Whilst SaaS companies can already hire bespoke software developers to create successful product demos, this is an expensive solution and is often unaffordable for smaller businesses. Walnut has recognized this and the limitations teams face with existing code-oriented solutions, providing a no-code end-to-end demo creation platform that is affordable, scalable, and fully customizable to successfully and intuitively demonstrate a digital product.

Total funding - $56m

Last 2 fundraises

Aug 2021



Jan 2022



This company has top investors

Company values

  • Passion - We don’t come to work. We create amazing products with a purpose
  • Trust - We’re all about transparency. We believe in our team's dedication and we trust each other
  • Drive - No room for bullshit. We all move together towards our goal of being a game-changer in the industry
  • Growth - Feedback is key. We never stop learning, adapting, and we seek continuous improvement
  • Integrity - We may be a nut, but we make sure to own our work. We want everyone to know they’re integral to the team
  • Individuality - Momma Walnut always told us that each nut is unique and should be celebrated.


Experience as Startup Advisor for various startup accelerators by Microsoft, Amazon, and Yahoo since 2015.

Danni Friedland


Co-founder and CEO of Jaco Analytics from 2014 to 2017. Experience as Principle Engineer for WeWork from 2018 to 2020.

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