Businesses can let Wayflyer's platform know how much funding they need, and receive up to three offers in a matter of hours. Simultaneously, Wayflyer's free analytics service constantly analyses their digital marketing campaigns, helping them adjust their marketing allowances in order to boost sales.

As well as increasing sales, Wayflyer simplifies the process with a single, no interest fixed fee, fast access to funds, and access to one-off deals. It does this all without taking equity stakes or warrants, allowing businesses to keep full ownership while focusing on growth.

This novel approach has led to Wayflyer working with some of the leading advertising tools, including Facebook Ads, Shopify, and Google Analytics, providing seamless integrations to its merchants. It is also an exceptionally well-funded company, with its latest $1 billion raise cited to support its next phase of growth.