Revenue-based financing for eCommerce brands

Financial Services

Company mission

To provide businesses with affordable and fast funding, offering eCommerce founders insights, financing and analytics to accelerate their growth and get the most out of their budgets.



HQ Location

Dublin, Ireland


188% employee growth in 12 months

Otta's take on Wayflyer

Sam Franklin headshot

Sam Franklin

CEO of Otta

Wayflyer's mission is to help emerging eCommerce stores across the globe to reach their potential. It does this by providing finance as well as marketing insights to help companies maximise the success of their online marketing campaigns.

Businesses can let Wayflyer's platform know how much funding they need, and receive up to three offers in a matter of hours. Simultaneously, Wayflyer's free analytics service constantly analyses their digital marketing campaigns, helping them adjust their marketing allowances in order to boost sales.

As well as increasing sales, Wayflyer simplifies the process with a single, no interest fixed fee, fast access to funds, and access to one-off deals. It does this all without taking equity stakes or warrants, allowing businesses to keep full ownership while focusing on growth.

This novel approach has led to Wayflyer working with some of the leading advertising tools, including Facebook Ads, Shopify, and Google Analytics, providing seamless integrations to its merchants. It is also an exceptionally well-funded company, with its latest $1 billion raise cited to support its next phase of growth.

Total funding - $236.2m

Last 2 fundraises

May 2021



Feb 2022



This company has top investors

Company benefits

  • Flexible working
  • Flexible vacation
  • Career acceleration
  • Great colleagues

Company values

  • Think founder first
  • Run hard and fast
  • Be a great decision-maker
  • Be sound
  • Be insatiably curious


Before Wayflyer, they built two other businesses. Also previously a consultant at McKinsey.

Formerly a venture capitalist. Prior to Wayflyer, was part of PwC and Highway1.

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