See other companies on Otta


Revenue-based financing for eCommerce brands

201-500 employees
  • Fintech
  • B2B
  • Financial Services
Saint Kevin's, Dublin, Ireland

Company mission

To provide businesses with affordable and fast funding, offering eCommerce founders insights, financing and analytics to accelerate their growth and get the most out of their budgets.

Top investors

Some candidates hear
back within 2 weeks

188% employee growth in 12 months

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Wayflyer's mission is to help emerging eCommerce stores across the globe to reach their potential. It does this by providing finance as well as marketing insights to help companies maximise the success of their online marketing campaigns.

Businesses can let Wayflyer's platform know how much funding they need, and receive up to three offers in a matter of hours. Simultaneously, Wayflyer's free analytics service constantly analyses their digital marketing campaigns, helping them adjust their marketing allowances in order to boost sales.

As well as increasing sales, Wayflyer simplifies the process with a single, no interest fixed fee, fast access to funds, and access to one-off deals. It does this all without taking equity stakes or warrants, allowing businesses to keep full ownership while focusing on growth.

This novel approach has led to Wayflyer working with some of the leading advertising tools, including Facebook Ads, Shopify, and Google Analytics, providing seamless integrations to its merchants. It is also an exceptionally well-funded company, with its latest $1 billion raise cited to support its next phase of growth.


  • Hybrid and remote working options
  • Work abroad (up to 60 days p/a)
  • Company wide wellbeing days

Company values

  • Think founder first
  • Run hard and fast
  • Be a great decision-maker
  • Be sound
  • Be insatiably curious

Funding (last 2 of 3 rounds)

Feb 2022



May 2021




Total funding

This company has top investors


Before Wayflyer, they built two other businesses. Also previously a consultant at McKinsey.

People progressing

Joined Wayflyer as a BDR in 2020 and has since been promoted 4 times to now lead our Wholesale team.

Joined us as an Associate, promoted to Senior after a year and is now a Growth Capital Manager.

One of our most successful AE's, who was promoted from a BDR role after 10 months.



Team energy (2)

Growing fast (2)

Challenging work (1)

Opportunities to learn (1)

Meaningful work (1)

Nice people (1)

Innovative product (1)

Wayflyer 1Wayflyer 2Wayflyer 3Wayflyer 4Wayflyer 5Wayflyer 6