WithMe Health’s solution finds cheaper prescription options and ensures that employees are taking medication that is personalised to their needs. They offer both a replacement service for PMBs, and a service that can pair with PMBs. They are up against big, established players, so this dual offering may help them get a foothold.

Instead of being paid based on rebates, the company takes a membership fee per month for every employee. With employers looking to reduce rising prescription costs and gain more control over how their employee health budget is spent, WithMe Health offers a potential solution, because their interests - unlike those of PMBs - are aligned with this cost reduction requirement, without sacrificing patient care.