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Provides ride-hailing and last-mile delivery services

1001+ employees
  • B2B
  • Marketplace
  • Logistics
  • Transport
  • Ridesharing
Hamilton Avenue, Palo Alto, CA 94301, US

Company mission

Creating a marketplace to bring people what they need while infusing social values.

Few candidates hear
back within 2 weeks

46% employee growth in 12 months

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Most people in French-speaking Africa are unbanked due to a lack of trust in incumbents and inefficient banking solutions. Yassir’s founders felt that providing on-demand services — which solves essential needs and, more importantly, builds trust to then provide payment services — was the catalyst to enable financial inclusion in the region.

The company started with ride-hailing services and progressed to offer last-mile delivery services, creating a multi-sided marketplace that brings drivers, couriers, merchants, suppliers, and wholesalers to individual users on one platform. With 3 out of 5 on-demand transactions in Algeria now made via Yassir, it's eyeing payment services next to truly build a super app.

The company’s Series B funding of $150 million in 2022 is supercharging its growth and development of new services in the existing markets. Further, Yassir’s leadership has its sights set on West Africa and the Middle East and will expand its engineering and product team across its multi-continental offices.

The company is battling two major challenges: competition and bureaucracy. It's no secret that Uber is a dangerous competitor to go up against, though Yassir intends to improve on the failings of Uber subsidiary Careem in several intended marketplaces. Moreover, each of the countries Yassir is expanding into has a unique regulatory environment that must be navigated. So far, Yassir hasn’t shown any signs that these issues are slowing it down.


  • 🤝 Buddy program
  • 💻 24/7 Office
  • 🕟 Flexible working hours, because we care about your outcome and not output
  • 📚 Yassir's academy
  • 🎉 At Yassir we celebrate everything. OKR´s party!
  • 📱 Mobile office - Office in all our sites 4 weeks at any location
  • 💬 Languages courses
  • 🚉 Subsidized public transit pass
  • 🎯 Outstanding mentors who will assist you in your growth
  • 💸 Attractive salary and you even get a stake in the company
  • 👌🏽Very strong team cohesion with daily and weekly activities
  • ⚖️ As a company, we are passionate for diversity and inclusion, 40% of our team are women leaders in the tech sector

Company values

  • Do things - at Yassir, we have a bias toward action, we like to try things out and learn and we prefer experimentations over paralysis by analysis.
  • Do things fast - at our stage, speed to market is the single most important factor of success, we are not afraid to move quickly even if it means breaking things (some of the time).
  • Do things that scale - everything we do on day 1 needs to be done with scale in mind, we are big fans of automation, templates, playbooks, and anything that can help serve a large set of teammates, partners, and customers.
  • Do things right - we strive to deliver the best service possible and to improve our craft all the time.
  • Do the right thing- whether it is for our colleagues, partners, customers, or the planet, we always prioritize ethical behaviors and actions that maximize the well-being of all.


After earning a Ph.D. at Stanford, Noureddine spent most of his professional life in Silicon Valley working at various companies including Intel and InSense. They came back to Algeria in 2017 to found Yassir.

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