Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.

The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.