Zappi was founded in 2012 as a market research company that helps brands and advertisers find new ways to engage with their customer base. Working in data science, strategy consultation, and product innovation, Zappi creates solutions for brands as varied as Pepsi, Haleon, and Vodafone to maximise their audience engagement.

• Trust - We put trust in the people around us. We assume positive intent, lean toward principles rather than rules and empower others through psychological safety
• Truth - Transparency is our default. We are compassionately, courageously honest and value continuous feedback. Data informs our decisions, without being paralysed by analysis. We question the status quo and seek root causes
• Ownership - We do what we say we will do and take accountability for our actions. Issues are resolved directly over defaulting to escalations. Zappi’s success takes priority over individual agendas
• Ambition - Mediocrity isn't an option. We push ourselves and the people around us to achieve great things and to make bold decisions, quickly. We take risks, experiment, and learn
• Humility - We listen carefully before acting decisively. Decisions are made inclusively, and egos are always checked at the door

• Zappi's belief in inclusion means they’re building an organization of diverse individuals and helping brands eliminate cultural presumptions in their research.