Zendar develops software-driven radar technology that augments the capability of radar sensors, leveraging AI to boost signal analysis to a resolution that is ten times higher. Whilst the company's initial focus is on providing its radar solutions for its automobile partnership with Hyundai, it is also developing hardware and software setups for automated agricultural machinery, robotics, and trucking.

One of Zendar's biggest challenges will be the competition it faces from similar high-resolution startups such as Oculii. Despite this serious competition, Zendar stands out due to its semi-supervised machine-learning approach to radar, a technique that has worked excellently for aerial surveillance and has yet to be implemented into street-level hardware.