Arcane tackles marketing workflow difficulties exacerbated by the fact that enterprise work teams operate across an average of 91 marketing tools. Data is therefore scattered across various channels, making it hard to collate the information needed by a team. Arcane's AI Copilot remedies this.

• User obsessed - We all work to have a deep understanding of our users, regularly communicate with them to learn about their needs, and prioritise connecting with our users. If we cannot discuss their issues convincingly, we don’t know enough
• Extreme ownership - We treat our field as our domain, and feel the pride and the weight of responsibility associated with the success or failure of that domain
• Craftsmanship - We strive to be the best at what we do, we’re are experts in our fields, sweat the details and are obsessively passionate about our craft
• Bias for action - What can be done tomorrow gets done today, what can be done next week gets done this week. If the downside of a decision is insignificant, then we make the decision and inform afterwards
• Seek and share context - If it feels like we’re oversharing about work, we’re probably just about sharing enough. We are curious about what is happening across the business and how it might impact our work or users