The company differentiates itself through patented AI technology that delivers various data about leads to clients, helping them streamline the prospecting process. For example, Cognism provides clients with real-time company and people data and their AI technology identifies new business opportunities. Moreover, the solution easily integrates with all major CRM systems, which facilitates targeted communication strategies.

It also differentiates itself through its dedication to building a leading GDPR compliant prospecting solution. The company's substantial funding has been primarily invested in international expansion across Europe, strengthening its position in the US, and improving its regulatory expertise in order to set the standard for data compliance.