While its core offering has always been in sports, Fubo built up a strong entertainment service, carrying content from numerous other networks and studios. Following its 2020 IPO its stocks rose sharply as a serious contender against older streaming services such as Netflix and Hulu. By the end of 2022 it had an audience of 1.5 million North American subscribers and over $1 billion in annual global revenue.

Despite its strong growth the company has entered a difficult period. Beginning to lose the market share it had taken from its competitors, it is also reducing its entertainment services and withdrawing from the sports betting market with knock-on effects for its share prices. While still a popular service (research from TVision shows ads on Fubo Captured 35% More Attention Than Ads on CTV in General), it remains to be seen if sports fans (and investors) will stay with Fubo in the longer term, especially if it can't thread the needle of profitability in an environment of rising costs and intense competition.