As more customer data is created and consumed across more systems, touchpoints, and tools than ever before, it has become a universal need to connect these systems and data sources to drive personalization while respecting consumer privacy needs.

• Optimize to Customer Value - Recognize that the truest measure of business success is our ability to create new customers and to create value for them. Lead with, and optimize for customer value
• Succeed as a team - Carry your weight, let go of ego, and prioritize team success over self-interest. Continually fight entitlement, as well as the behaviors and decisions that can lead to entitlement in order to optimize the output of the system as a whole
• Own it - Complacency is the real enemy, and the cure for complacency is self-reflection and taking action. Recognize that the meaning we assign to our experiences is in our control. Address the hard things head on, even though they are often the easiest to avoid
• Seek the truth (no sacred cows) - Operate with humility while striving for accuracy and objectivity. Get answers from the source rather than second hand information. Bring awareness to your intentions and intention to your decisions
• Find your flow - Be mindful, and create the conditions around you in order to do your best work. Manage your energy, and own your own karma
• Place Bets - Embrace uncertainty, and take action. The only sustainable advantage comes from learning faster; learning requires failure. This also requires us to prioritize relentlessly, and not spread ourselves too thin