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To drive innovation in the food industry using tech to solve global food issues affecting us all.
12% employee growth in 12 months
Meal replacement drinks are, perhaps surprisingly, beginning to gain more of an audience. The giant in the space is of course Huel, who has helped to shift the product’s focus away from weight-loss and towards the more modern trend for nutrition. Consequently, a steadily growing market has emerged over recent years that’s invited more players into the ring - yfood among them.
The company offers a familiar product spread: drinks, bars, and powders that serve as meal replacements containing all the essential vitamins, nutrients, and minerals, with an emphasis on natural ingredients. It’s available on home delivery and in health food stores, and marketed at those with an active, on-the-go lifestyle concerned about maintaining good nutrition.
In fact, the difference between the German company yfood and its US and UK competitors appears fairly slim, and predominantly one of branding. However, it has carved out a substantial niche for itself in Europe and has seen 100% annual year on year growth. In April 2023 Nestlé acquired just under half of the company's shares, a substantial exit for the investors backing the company. yfood, having been profitable for some time, will focus on increasing its market share and developing its product line.
Kirsty
Company Specialist
Apr 2020
$16.7m
SERIES B
Jun 2019
$4.7m
SERIES A
Founders
Benjamin Kremer
(Co-CEO)Previously worked in corporate private equity at Cinven, then Goldman Sachs.
Noel Bollmann
(Co-CEO)Did a circuit of various investment, M&A, and VC-based roles at Munich Venture Partners, Deutsche Bank, Celesio, and Evercore.