Lifecycle Marketing Manager, LaunchDarkly
$114-134k
+ RSUs
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$114-134k
+ RSUs
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- LaunchDarkly is seeking an experienced and data-driven Lifecycle Marketing Manager with a passion for funnel analytics, compelling content, and both developer and decision-maker marketing
- 5+ years of experience in lifecycle marketing with a track record of driving conversion rate improvements
- Expert in marketing automation technology, preferably Marketo
- Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
- Strong analytical skills with the ability to work with data and make informed decisions
- Experience and passion for working cross-functionally within a go-to-market organization
- Excellent writing skills with the ability to create lifecycle content for review by SMEs
- Self-starter who can drive recommendations and decisions with minimal oversight
- Results-oriented with a collaborative and proactive mindset; customer-first mentality
What the job involves
- In this role, you will build a Lifecycle Marketing program that serves both the sales and self-service acquisition funnels, to ensure that prospects and customers are receiving the resources they need to be successful with LaunchDarkly
- You will be designing, implementing, and optimizing programs across all segments and stages of the funnel, leveraging marketing automation techniques, user data, and creative content
- Leverage marketing automation to develop and launch nurture programs that drive improvements across key conversion metrics in the sales and self-service funnel (example: lead to meeting rate, free trial conversion rate, multi-product attach rate, etc)
- Warm up prospects from various conversion points (content, events, trial signups, demos) to drive impactful Sales interactions
- Partner with Marketing Operations to ensure lifecycle strategies are contributing to our lead scoring efforts, which determine acquisition paths; ensure the lifecycle program has the data it requires to be successful
- In partnership with SMEs, write content to support lifecycle strategies, including email content, checklists, and in-app placements
- Collaborate with colleagues across Product, Product Marketing, Content, Developer Relations, and Sales to deliver effective resources to prospects and customers based on their stage of journey and segmentation
- Adhere to email best practices, including compliance, design (browser rendering), and cadence
- Identify areas of opportunity within the customer journey and create an experimentation plan to improve key conversion metrics
- Work closely with the data to analyze, report and optimize lifecycle performance, making data-driven decisions to enhance the program
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Founders
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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