The company’s products are gaining increasing popularity with customers seeking ways to manage employees who are increasingly working from home. Within the collaboration tools market, Monday.com hopes to position itself as the ever-powerful and smart go-to place to get an overview of everything that’s happening in teams, with low chat noise and no need for technical knowledge to gain understanding. It's been picked up by over 150,000 companies worldwide including household brands such as Coca Cola, hulu and Universal Music Group.

Monday went public in 2021 at a valuation of about $2 billion and its revenue and subscription base has continued to grow despite economic headwinds in the overall tech sector. Long term, the founders believe they can grow the company to a secure No. 1 spot. They plan to do this by capitalising on the growing uptake of remote working and no-code customisation over the next decade.