Account Based Marketing Manager, Stuart
Last mile delivery service
Job no longer available
Last mile delivery service
1001+ employees
Job no longer available
1001+ employees
Company mission
To connect businesses, customers and couriers to revolutionise the way goods are transported in cities.
Role
Who you are
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Proven experience in account-based marketing, CRM, and email marketing within the B2B sector
- Demonstrated success in developing and executing strategic marketing campaigns targeted at enterprise clients
- Strong analytical skills with the ability to interpret data, generate insights, and drive data-driven decision-making
- Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams
- Results-oriented mindset with a focus on driving measurable business outcomes and ROI
What the job involves
- As the Account-Based Marketing Manager at Stuart, you will be instrumental in driving revenue growth by developing and executing strategic account-based marketing initiatives targeted at key enterprise clients
- Leveraging your expertise in account-based marketing, CRM, and email marketing, you will collaborate closely with sales teams to identify, engage, and convert high-value accounts
- This role offers an exciting opportunity to shape the company's go-to-market strategy and make a significant impact on its growth trajectory
- Account Selection and Prioritisation:
- Identify and prioritise high-value target accounts based on revenue potential, strategic fit, and likelihood of conversion
- Collaborate with sales teams to align on target account selection and develop account-specific marketing plans
- Personalisation and Customisation:
- Develop personalised messaging and content tailored to the unique needs, pain points, and preferences of target accounts
- Customise marketing materials, email campaigns, and communications for different stakeholders within target accounts
- Multi-channel Engagement:
- Execute multi-channel marketing campaigns encompassing email, social media, digital advertising, direct mail, and events
- Orchestrate integrated marketing efforts across different channels to maximise reach and impact
- Account-based Sales Enablement:
- Support sales teams with account-specific insights, content, and resources to facilitate meaningful conversations and accelerate deal cycles
- Provide sales enablement materials tailored to each stage of the buyer's journey to drive engagement and conversion
- Metrics and Measurement:
- Track and measure the effectiveness of ABM initiatives using key performance indicators (KPIs) such as account engagement, pipeline velocity, conversion rates, and ROI
- Utilise analytics tools to assess campaign performance and optimise strategies based on data-driven insights
- Cross-functional Collaboration:
- Foster close alignment and collaboration between marketing, sales, customer success, and other internal stakeholders
- Drive cohesive execution of ABM strategies through strong relationship-building and effective communication across teams
- Event Management and Partnerships:
- Plan and execute offline marketing events and activations targeted at key enterprise clients, including trade shows, conferences, and networking events
- Identify and cultivate strategic partnerships with industry stakeholders, influencers, and complementary brands to amplify brand visibility and drive business growth
- CRM Management and Email Marketing:
- Oversee the management of the CRM system, ensuring accurate and up-to-date customer data and segmentation
- Develop and execute targeted email marketing campaigns to engage and nurture leads, drive conversions, and increase customer retention
Our take
Founded in 2015, Stuart Delivery is one of many companies operating in Europe’s competitive rapid delivery and logistics market. However, where startups such as Getir aim to deliver groceries within 15 minutes, Stuart connects businesses with its fleet of independent couriers to deliver a range of cargo.
It empowers thousands of companies across Europe by providing same-day delivery, next-day delivery and returns solutions. It works across verticals with retailers, grocery stores, restaurants and e-commerce merchants to enable smarter transportation models. Couriers on the platform complete tens of millions of deliveries annually for the biggest brands across retail, e-commerce, grocery and food. The company operates in more than 120 cities across 6 countries.
The company is focusing on establishing relationships with charging infrastructure providers and financial partners to incentivise and support couriers’ transition to electric vehicles. It continues to expand its market presence by partnering with leading brands such as Tesco and Co-op and has recently added several major UK cities to its Hub to Home service, allowing same-day delivery across much of England.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
6% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2015
$24.3m
SERIES A
Feb 2015
$1.7m
SEED
Total funding: $26m
Company benefits
- Work-life balance - hybrid working model and flexible hours 🏡
- 2 volunteer days per year to have a positive impact on our communities and the environment
- Work-from-Abroad policy (enjoy 30 days per year working from anywhere!) 🏞
- Work in an international, dynamic and passionate environment with a company culture focused on learning and development 🎉
- Ticket Restaurant 🥗
- Private healthcare 🧑⚕️
Company values
- Continuous Innovation: Think & design with a limitless mind - We stay at the forefront of innovation because we never stop stretching the limits of what’s technologically – or humanly – possible
- Flexibility: Adapt easily to whatever life throws your way - We empower this fast-changing world and its diverse people with an attitude of absolute flexibility
- Efficiency: What ever you do, do it efficiently - This applies to everything we do as a company, from our technology designed to maximize efficiency, to our swift courier fleet and our reliable bulletproof processes
- Simplicity: Make things as simple as possible for everyone - Simplicity is integral to our product design, our work methodology and our service delivery model
- Customer-Centrism: Put yourself in the other person's shoes - From service to communication to design, everything we do, we do it with the end-user in mind
Company HQ
Épinettes, Paris, France
Articles
Leadership
Cornelia Raportaru
(CEO)Over 20 years of experience managing teams and multi-million-pound budgets across tech scale-ups, Telco, and FMCG.
Salary benchmarks
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