Senior Social Manager, SharkNinja
Shark Beauty
3 days a week in office (Battersea, London)
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
3 days a week in office (Battersea, London)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- You will have an entrepreneurial spirit, be solutions focused with a collaborative approach
- This role requires a deep understanding of social across paid owned and earned including content approach, influencer dynamics and building our beauty brand online
- Bachelor's degree in Marketing, Communications, Business, or related field. Advanced degree or certifications are a plus
- Proven experience +5 years in social media marketing, preferably in a senior or managerial role
- A strong understanding of the beauty industry having worked brand-side or within an agency that has a strong beauty roster
- Deep understanding of social media platforms, influencer dynamics, and digital marketing trends
- Strong communication, and interpersonal skills
- Ability to think creatively and strategically, with a results-driven mindset
- Excellent project management and organizational abilities, with attention to detail
- Familiarity with analytics tools and metrics to measure campaign performance
- Knowledge of legal and regulatory requirements related to influencer marketing
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities
What the job involves
- As a Senior Manager Social - Beauty you will play a pivotal role in developing and executing social media marketing strategies to enhance brand awareness, engagement, and loyalty
- We are looking for a beauty leader in the social space who lives and breathes beauty
- You will be setting the strategic direction for Shark Beauty’s social media presence across key social platforms to drive impactful campaigns and always-on presence
- Collaborate with the marketing team to develop the brand’s marketing strategies aligned with overall brand objectives
- Conduct market research to identify emerging trends, platforms, and potential influencers for brand collaboration
- Identify industry trends, and pivot our strategies to ensure we are staying ahead of the curve when it comes to market activity
- Plan and execute social media campaigns from inception to completion, ensuring alignment with brand guidelines and objectives
- Coordinate content creation, timelines, and deliverables with influencers to maximize campaign effectiveness
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
- Staying on top of industry trends and social trends to jump onto the right opportunities
- Build a sizeable and scalable community of Shark Beauty fans and advocates driving WOM advocacy
- Leading a small but nimble team including managing EMEA team members
- Ensure compliance with relevant regulations, including FTC guidelines and disclosure requirements. Review and approve content to ensure it meets brand standards and legal obligations
- Foster positive relationships with internal and external stakeholder, acting as the primary point of contact for Shark Beauty and addressing any issues or concerns promptly
- Provide guidance, support, and resources to the wider team to enhance collaboration and performance
- Collaborate with internal teams such as creative, PR, and product marketing to align social media activity with broader marketing initiatives
- Communicate campaign objectives, timelines, and performance metrics effectively across the organization
- Be the centre of excellence for EMEA influencing plans across UK,FR, DACH, UAE, BENELUX, ITALY, SPAIN
Salary benchmarks
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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