Director of Marketing Analytics, Etsy
Organic Growth & Retention
$226-294k
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Open for applications
eCommerce platform for handcrafted goods
1001+ employees
Open for applications
$226-294k
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 8+ years of experience leading marketing analytics initiatives
- Significant experience contributing to customer retention efforts, leveraging propensity modeling and data-driven insights to identify the key actions and investments that will improve customer LTV
- Experience supporting offsite SEO initiatives, including familiarity with SEO-specific tools (e.g. Google Search Console, Semrush) and experimentation
- Strong track record of high impact strategic contributions
- Proficiency with SQL, Looker, R/Python
- Experience with large datasets and using data to influence business decisions
- Experience presenting to senior leadership, distilling technical insights into crisp and compelling narratives
- Excellent judgment, strong problem-solving skills, and capacity to make data-driven recommendations in ambiguous situations
What the job involves
- We are looking for a Director of Marketing Analytics to help lead our efforts to measure and optimize our CRM and SEO programs
- You will be responsible for guiding the measurement approach, insights, and strategy for our organic marketing channels, elevating how we retain our existing customers through email and push marketing, improving our ability to capture valuable offsite traffic through SEO, and helping develop new initiatives to increase customer frequency and LTV
- This is a full-time position reporting to the Senior Director, Marketing Analytics & Strategic Finance
- Lead Analytics teams responsible for delivering measurement techniques and actionable insights to help improve our CRM and SEO programs
- Collaborate with leads across Marketing, Product, and Engineering to develop our near-term roadmap and long-term strategy for increasing customer retention and capturing more high-quality offsite traffic via SEO
- Present key insights and recommendations to senior stakeholders across the company
- Raise the skill level of our Analytics function through the introduction of strong practices, processes, tools and close mentorship of both direct reports and broader team
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
- More broadly, the Analytics team at Etsy helps drive the success of our partners by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization
- We partner with our peers through all stages of development: identifying initial opportunities, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team’s work strengthens Etsy and helps continuously improve the Etsy experience
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company values
- We commit to our craft - Our work has the power to change lives. That’s why we strive to learn continuously and excel at what we do
- We minimize waste - Time, resources, and energy are precious, so we focus only on what will have the greatest impact
- We embrace differences - Diverse teams are stronger, and inclusive cultures are more resilient. When we seek out different perspectives, we make better decisions and build better products
- We dig deeper - The best solutions to meaningful challenges are rarely easy or obvious. We stay curious, balance our intuition with insights, and decide with confidence
- We lead with optimism - We believe in our mission, and we believe in each other. We see the world as it is, set ambitious goals, and inspire one another with generosity of spirit. Together, we reimagine what is possible
Company HQ
Downtown Brooklyn, NY
Articles
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
People progressing
Became the Director of International Strategy and Operations after a year and 2 months as a senior manager in the division. After nearly 5 years in that role, they became Director of Marketing and International Strategy & Operations, and six months after that was promoted to Senior Director in that same department.
Salary benchmarks
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Diversity & Inclusion at Etsy
- Diversity is a priority at Etsy, owned by everyone:
- A diverse workforce is critical to Etsy’s success—it makes us a stronger, better, more resilient and more relevant company. We have an inclusive culture and each of us actively creates opportunities for underrepresented groups to join, thrive and advance at Etsy
- We welcome all perspectives:
- As individuals, we invite a variety of viewpoints and experiences—especially when they conflict with our own. We encourage questions more than statements, and provide a safe environment in which all employees can surface and discuss concerns
- We measure and share openly:
- We contribute to broader progress by evaluating, iterating and transparently communicating our successes and failures internally and externally
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