Brand Marketing Director, Motorway

Salary not provided

Plus stock options

Senior and Expert level
London

1-2 days a week in office

Motorway

Car marketplace

Be an early applicant

Motorway

Car marketplace

201-500 employees

B2CMarketplaceCarsCommunityeCommerce

Be an early applicant

Salary not provided

Plus stock options

Senior and Expert level
London

1-2 days a week in office

201-500 employees

B2CMarketplaceCarsCommunityeCommerce

Company mission

To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.

Role

Who you are

  • The ideal candidate is a proven Marketing Leader who is both analytical and creative, using data and customer insights to develop campaigns that drive awareness and engagement
  • You have a strong creative mindset for impactful brand campaigns and are a strategic thinker with a deep understanding of best practices and operational excellence
  • We are looking for an excellent leader and team player who can lead by example, collaborate with other functions in the marketing organisation, and partner with key stakeholders, including Product, Sales, FP&A, Data Analytics, and our in-house Creative team
  • Proven marketing and growth leadership with a track record of delivering brand awareness and growth, preferably in consumer tech or marketplace businesses
  • Success in building and leading high-performance marketing teams in a hyper-growth environment
  • Experience as the final point of accountability for commercial targets and business results
  • Track record in managing and executing large-scale marketing campaigns and long-term brand building through a diverse media mix
  • A customer champion with a proven track record of making things happen - delivering results quickly and efficiently
  • An integrated marketer with experience in inspiring creative ideas that come to life across a broad ecosystem of marketing channels, including paid, organic and earned
  • Analytical mindset with the ability to articulate the quantitative and qualitative impact of our efforts
  • Expertise in data-driven strategy development, with the ability to adapt priorities quickly in response to in-market changes
  • Demonstrated experience evolving and expanding positioning and strengthening market standing for brands in the UK
  • Strong communication skills to build trust and influence with stakeholders and effectively communicate vision
  • Ability to work strategically at a senior level as well as being comfortable to roll up your sleeves and be hands-on in the role
  • Excellent verbal and written communication skills

What the job involves

  • Motorway is searching for an experienced Director of Brand Marketing to lead our marketing efforts and brand strategy
  • Reporting to the CMO, you will develop the marketing strategy and lead the brand marketing team to bring our brand and campaigns to life
  • This high-impact role involves managing multi-million-pound budgets and owning critical growth KPIs across brand health and acquisition
  • You will build and innovate the brand marketing team, provide strategic leadership, foster a high-performing, collaborative culture, and ensure functional excellence
  • This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market
  • Lead the brand marketing team and define our strategy to build our brand and drive growth
  • Set the vision and brand strategy for Motorway, creating impactful positioning and messaging across the funnel
  • Develop and execute multi-channel brand campaigns and go-to-market strategies to meet business goals
  • Oversee all media planning and buying for campaigns, ensuring efficiency and alignment with business objectives to drive top-of-funnel growth
  • Define a data-informed marketing strategy, including how we use consumer data and insights to drive segmentation, targeting, messaging and campaigns and how those can be adapted across segments
  • Partner closely with Product Marketing, Growth Marketing, Communications, Media and Advertising Agencies, and Data Analytics to deliver integrated marketing campaigns, setting clear KPIs with a measurement and reporting plan
  • Embrace and champion a test-and-learn environment to demonstrate the incrementality and ROI of marketing spend; ensure tight oversight, management, and optimisation of a sizable marketing budget
  • Oversee the development, management, and iteration measurement frameworks across all channels, including econometrics
  • Build and oversee a network of agency partners to support our marketing needs that our aligned with our business objectives
  • Develop an infrastructure and process to coordinate marketing plans that balance impact and efficiency
  • Report regularly on progress and results to various stakeholders, including senior leadership

Salary benchmarks

Otta's take

Sam Franklin headshot

Sam Franklin

CEO of Otta

Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.

Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.

Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.

The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.

Insights

Top investors

Some candidates hear
back within 2 weeks

34% female employees

28% employee growth in 12 months

Company

Employee endorsements

Challenging work

"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."

Funding (last 2 of 4 rounds)

Nov 2021

$190m

SERIES C

Jun 2021

$62.4m

SERIES B

Total funding: $270.3m

Company benefits

  • Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
  • Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
  • Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
  • Many roles allow you to choose a schedule that works for you around your core hours
  • Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
  • You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
  • Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
  • Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
  • Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
  • Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk

Company values

  • Create new roads - Changing things for the better through innovation
  • Take the wheel - Being accountable and facing hard challenges head-on
  • Be humble - Leaving egos at the door — we succeed as one
  • Pedal to the metal - We move fast and act decisively
  • 5-star comes as standard - Experiences that delight, excellence as standard

Company HQ

Fitzrovia, London, UK

Founders

Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).

Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).

Alex Buttle

(Co-Founder & VP Growth)

Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).


People progressing

Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.

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