Senior Product Marketing Manager, Lyft
Lyft Business
$139-173.8k
More information about location
3+ days a week in office
Ride sharing company
Be an early applicant
Ride sharing company
1001+ employees
Be an early applicant
$139-173.8k
More information about location
3+ days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 7+ years of experience delivering highly successful go-to-market, engagement, and growth strategies with 4+ years of product marketing, ideally in B2B SaaS or similar industries within tech
- Experience working with a diverse set of cross-functional stakeholders, including Product, Sales, Engineering, Demand Generation, Marketing and Sales Ops, and P&L owners. Expertise managing a wide range of needs and perspectives as well as experience influencing senior stakeholders strongly preferred
- Deep experience with B2B2C product marketing and the business travel segment strongly preferred. Additionally, a strong understanding of the B2B2C sales motion and which levers are most effective for driving consideration and shifting the behavior of buyers and end users
- Fluent in simplifying complex products so they’re easy to understand and synthesizing the value they create for our customers. Leverage these competencies to develop clear messaging hierarchies and effective content strategy plans
- Eager and armed with the expertise to deeply understand the market, our customers, and the competitive landscape
- Strong written and verbal communication skills. Confident presenting and sharing work with executive leadership and large internal audiences
- Strong analytical skills that are leveraged to synthesize easy-to-understand, insightful stories from varied data sources, guide strategies, and steer decision-making
- Have a strong bias to action and ability to prioritize bandwidth and resources based on where product marketing can drive the greatest impact
What the job involves
- The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drive GTM strategy, and create product marketing programs to achieve user growth, engagement, and retention.
- We are hiring an experienced Senior Product Marketing Manager who is passionate about our technology and has a strong aptitude for customer obsession to effectively bring new Lyft Business products to market and accelerate revenue growth
- We’re looking for a results-driven Senior Product Marketing Manager to lead marketing efforts for our growing portfolio of B2B transportation solutions.
- In this role, you will be responsible for working cross-functionally with sales, product, and other marketing teams to inform our product strategy and build GTM plans rooted in user and market insights
- Build insights-driven B2B and B2B2C GTM plans, campaigns and programs to drive product adoption, customer retention, and revenue growth
- Leverage a deep understanding of our customers, markets, and competitive landscapes to shape product strategy in partnership with counterparts in Product, Product Design, Data Science, Engineering, and Sales
- Proactively identify insights gaps, determine the most appropriate research methods for closing those gaps, and build business cases to advocate for the prioritization of the corresponding research
- Develop effective, easy-to-understand sales training content as well as sales enablement collateral to equip the Sales team to effectively pitch the value of our products to customers
- Monitor and analyze business performance metrics, using insights to inform strategies and maximize impact
- Act as a senior advisor and thought leader within the organization, providing strategic guidance on product, sales, and marketing initiatives
- Tackle ambiguous problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems
- Be the voice of the customer and serve as the subject matter expert for in-scope products
- Partner with Demand Generation to ensure that the right products and messaging are surfaced in demand generation campaigns
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 102 more jobs at Lyft