Director of Demand Generation, VergeSense
$175-200k
+ Equity.
More information about location
AI-powered workplace sensors
Open for applications
AI-powered workplace sensors
101-200 employees
Open for applications
$175-200k
+ Equity.
More information about location
101-200 employees
Company mission
To create intelligent spaces where people can thrive.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
- 7+ years of experience in demand generation, revenue marketing, or growth marketing in a hands-on execution role, with experience leading teams
- Experience building and executing enterprise demand generation strategies across various paid and organic channels, with a successful track record in exceeding pipeline targets
- Deep understanding and experience with account-based marketing (ABM) strategies and tools
- Excellent communication skills, both written and verbal, with the ability to present clearly to your peers and an executive audience
- Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Strong analytical skills with a data-driven approach to optimizing marketing efforts
- Other duties and responsibilities may required and are determined by the needs of the business
What the job involves
- VergeSense seeks a strategic Director of Demand Generation to join the VergeSense Marketing team and own our demand generation and marketing funnel optimization
- Reporting to the Senior Director of Marketing, you will work closely with marketing and sales to expand our category leadership and drive revenue growth via various demand-generation programs and tactics
- This leader will manage a team while being a hands-on executor of marketing tactics
- Develop and implement a cohesive demand generation strategy - inclusive of lead generation, ABM, and lifecycle - to drive qualified accounts through the funnel to the sales organization
- Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, target account engagement, and accelerated inbound revenue
- Efficiently and consistently engage our ICP through the creation and execution of multi-channel campaigns leveraging performance marketing, email marketing, sponsorships, and more
- Hands-on execution within all channels, with the management of performance marketing contractors
- Deep understanding and ownership of the funnel with accountability to pipeline & revenue results, championing a data-driven culture by establishing KPIs, leveraging analytics to optimize our programs, and consistently recommending improvements
- Act as a true partner to our sales team to deeply understand our ICP and their territories to build a consistent feedback loop to improve marketing campaigns
Our take
Data collection and analysis is frequently used by businesses to develop efficient software workflows to save money and time, but the AI that fuels these approaches is rarely applied to analyze offline activity. Despite the lack of this application, inefficiencies in the workplace could be solved from such insights by ensuring facilities are managed and used efficiently.
VergeSense builds AI-driven sensors and analytical software that allows businesses to gain insights regarding the usage of their office facilities. The technology can provide information regarding how full seating areas are, whether conference rooms are being used, and where desk space is currently available.
AI is normally associated with automating and improving efficiency in software scenarios, so VergeSense’s goal of collecting data and providing insights about physical office spaces is unique. The company claims that its technology helps offices recognize which workspaces are effective within an office, where changes are required, and how to present the office to facilitate better efficiencies in the workplace.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2021
$60m
SERIES C
Dec 2020
$12m
SERIES B
Total funding: $82.7m
Company benefits
- A high-impact role in an emerging industry leader
- Competitive compensation and equity
- Employer-sponsored medical, dental and vision insurance
- Open Vacation policy: take time off when you need it
Company values
- Be customer obsessed - Advocate for customers. Constantly listen to customers, prioritize customer needs across every business objective, and continuously add value to the customer experience
- Deliver quality results - Maintain razor-sharp focus on what matters. Ruthlessly prioritize, cut distractions, and commit to excellence
- Lead with empathy - Nurture an inclusive workplace environment where people from all backgrounds are seen, heard, and supported. We thrive together
- Just get started - Dive in! You have agency, so take ownership. Don’t hesitate to make decisions and embrace uncertainty as an opportunity to learn
- Communicate with high bandwidth - Communicate in a transparent, accurate, and appropriate manner. Encourage different viewpoints and accept feedback. Speak candidly, even when it may be uncomfortable
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Dan Ryan
(CEO)Studied Electrical Engineering at Boston University. Previously Financial Software Developer at Bloomberg for 1 year and VP Product - IoT Solutions at Acuity Brands for 2 years.
Kelby Green
(CTO)Former Lead Software Engineer at Acuity Brands.
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