Product Marketing Manager, EnergyHub
$100-130k
Energy management platform
Open for applications
Energy management platform
101-200 employees
Open for applications
$100-130k
101-200 employees
Company mission
To integrate any customer or device with the grid to provide flexibility and reliability.
Role
Who you are
- This role requires a strong blend of strategic thinking, product knowledge, and marketing expertise
- The ideal candidate must be analytical and able to conduct quantitative analyses, but be also good at synthesizing and telling a captivating story to different audiences
- Experience managing cross-functional projects is essential. Experience with electric utilities or the automotive industry is strongly preferred
- 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
- Strong understanding of product marketing principles, strategies, and tactics
- Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
- Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
- Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Passion for sustainability, renewable energy, and driving positive environmental impact
- Expertise in Microsoft Excel, PowerPoint
What the job involves
- EnergyHub is seeking a Product/Solutions Marketing Manager to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our EV solution to the market
- As the EV solution marketing manager at EnergyHub, you will play a pivotal role in driving success by effectively positioning and promoting our EV solution in the utility industry and climate tech space
- Become an expert on our customers and the challenges they face around EV adoption and how our solutions solve their grid needs
- Disseminate and evangelize our customer insights across the company
- Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs
- Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution
- Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution
- Support the development and execution of go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement
- Conduct competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging
- Inform the content roadmap with EV audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
- Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning
- Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement
- Other duties as assigned
Our take
Power grids are becoming increasingly complicated due to the increased usage of distributed energy resources (DER) in homes such as electric vehicles, home batteries, and thermostats. This complexity arises from the fragmented nature of DER providers and their lack of integration withmanagement systems, making it difficult for renewable energy and other advanced grid services to operate reliably.
EnergyHub provides a DER management system that facilitates the management DERs at scale, helping to provide the digital infrastructure for flexible electricity demand, voltage and frequency regulation and real-time analytics. It also provides end-to-end support for the acquisition, enrollment, and aggregation of customer-owned DERs.
Whilst the DER industry faces significant challenges in integrating into existing power grids, EnergyHub is providing the infrastructural and data flexibility required to future-proof the reliability of power networks. The company partners with major DER providers - Siemens, Nest and Tesla to name a few - and provides the technical support required for them to meet their long-term strategic goals and work towards a renewable future.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2024
$1.5m
GRANT
Aug 2011
$14.5m
SERIES B
Total funding: $31.6m
Company benefits
- 100 percent paid medical for employees
- 401(k) with employer match
- Employee stock purchase plan
- Education assistance program
- Pre-tax Flex Spending Account (FSA)
- Gym subsidy
- Company happy hours
- Free Citibike membership
- Indoor bike racks
- Foosball and video game tournaments
- Unlimited access to a stocked kitchen full of snacks
- Monthly activities like archery, canoeing, and karaoke
Company values
- Climate - We enable utilities to support more renewables and rely less on fossil energy
- Client success - We help our clients be heroes, both individually and as organizations
- Collaboration - We aim to be the rising tide that lifts all boats: connecting and improving results for utilities, DER providers, and their customers
- Credibility - We make decisions based on facts and what’s best for our clients and team members, not the short-term bottom line
- Communication - We are responsive, candid, and honest. We are very clear about our opinions and respectfully open when we disagree
Company HQ
Fort Greene, NY
Articles
Leadership
Seth Frader-Thompson
(President)Director of Business Development for Honeybee Robotics from 2003 to 2007.
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