Global Marketing Director, SharkNinja
Shark Corded
2-3 days a week in office (Needham, MA)
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
2-3 days a week in office (Needham, MA)
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- We are looking for highly creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and are experienced in building a global business in both established and emerging markets
- Strong communication skills and ability to make effective presentations to all levels of management
- Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
- Ability to connect the dots and think at a holistic and strategic level across the business
- Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Influencing, conflict resolution, and creative problem solving
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection”
- Biased towards action, taking initiative, and rolling up your sleeves and get it done
- Managerial skills and comfortable managing and building teams
- Comfortable mining and analyzing data and drawing conclusions
- Minimum of 10 years of prior marketing experience required, preferably with CPG / consumer Products, with direct responsibility for brand strategy, messaging, positioning, and communications strategy and execution
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative & media development and execution
- Experience with new product development and commercialization
- Experience with global marketing strongly preferred
- Bachelor’s degree in Marketing or related field, or equivalent. MBA preferred
- This role is based in Needham, MA headquarters and is hybrid in office 2-3x a week
What the job involves
- The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business
- SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries
- This is a highly cross functional role that partners with R&D, Engineering, Product, demand Planning, Creative, Media, Sales, and regional leads among others
- As a Marketing Director, you will be the category and brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.)
- Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets
- Be the Category Expert: understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social
- Drive a Consumer First Mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications
- Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy
- Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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