Global Traffic Manager, Typology
SEA
Sustainable skincare brand
Open for applications
Sustainable skincare brand
21-100 employees
Open for applications
21-100 employees
Company mission
Typology is on a mission to demystify the skincare industry.
Role
Who you are
- We are hiring a confirmed Traffic Manager with significant experience in SEA at Typology
- SEM Experience: 3+ years of experience in managing SEM campaigns with a proven track record of driving results, with substantial media spend. Having managed cross-country search advertising campaigns is a plus
- SEO experience is optional: experience in Search Engine Optimisation is a plus
- Technical Skills: Proficiency in Google Ads, Bing Ads, Google Analytics, Locker Studio/Tableaux or equivalent reporting tools. Proficiency in Excel or Google Sheet
- Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Detail-Oriented: High attention to detail and strong organizational skills
- English proficiency & Communication Skills: Excellent written and verbal communication skills. Proficient in written English
What the job involves
- The Traffic Manager would manage all the search engine advertising accounts across the different countries where Typology has an e-commerce presence: France, USA, Germany, etc
- Depending on the prior experience, the candidate could also lead the SEO projects of Typology
- Campaign Management & Bid Management: Develop, implement, and manage SEA campaigns across various platforms (Google Ads, Bing Ads, etc.). Monitor and adjust bids to optimize campaign performance and achieve desired ROI
- Keyword Research & Ad Creation: Conduct thorough keyword research to identify high-performing and relevant keywords for campaigns. Create compelling ad copy that aligns with the client's brand and resonates with the target audience
- Performance Analysis & A/B Testing: Analyze campaign performance data and provide insights and recommendations for optimization. Design and execute A/B tests to improve ad performance and conversion rates
- Cross-country Communication: Regularly communicate with clients to provide updates, performance reports, and strategic recommendations
- Budget Management: Manage campaign budgets, ensuring optimal allocation of resources to achieve the best results
- Stay Updated: Keep up-to-date with industry trends, best practices, and platform updates to ensure campaigns are always performing at their best and share with the rest of the team
Our take
Skincare and beauty products can be confusing and misleading, and are often produced in unsustainable ways. Typology solves this problem by offering simple, stripped-back and sustainable beauty products.
Typology is headed up by MADE.COM founder Ning Li, which has allowed the company to create and maintain a high-profile since its launch. This has helped the brand to compete with similar brands, such as The Ordinary. Typology's products are genderless, vegan and made in France, all of which have added massively to its market appeal.
The company has made successful in-roads beyond France, notably into the UK and US, and glowing magazine reviews have allowed it to stand out as a fashionable alternative to traditional make-up brands. That said, it will have to expand its product range without sacrificing its quality of sustainability if it is to scale effectively.
Kirsty
Company Specialist
Insights
48% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$9.7m
SEED
Total funding: $9.7m
Company benefits
- A completely renovated office building in Paris, in the heart of the 11th arrondissement, where you will find many places to have lunch or to drink a coffee
- 25 days of paid vacation per year
- 6 days of RTT
- 1 pro bono day for a charity of your choice or to attend conferences
- Coffee, drinks and snacks are available
- 50% contribution to public transport or a sustainable mobility package
- 50% participation in our mutual Alan
- Alan's Foresight
- Vouchers for employees on the Typology.com website
Company values
- OPEN MIND: Open-mindedness means knowing how to question yourself and being attentive. Demonstrate humility, adaptability and flexibility. Be tolerant and embrace diversity
- DOER: Resourcefulness, resilience and determination are essential qualities. There is no point in dwelling on endless conceptual debates or counterproductive meetings
- EXTRA MILE: We are looking for proactive people who want to surpass themselves, able to bring the little extra that will make all the difference
Company HQ
Roquette, Paris, France
Articles
Leadership
Ning Li
(Founder)Was previously co-founder and CEO of MYFAB and MADE.COM.
Salary benchmarks
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