Lead UX Designer, Gelato

Salary not provided
Senior and Expert level

3-5 days a week in office


Customized print products for global e-commerce sellers

Open for applications


Customized print products for global e-commerce sellers

201-500 employees


Open for applications

Salary not provided
Senior and Expert level

3-5 days a week in office

201-500 employees


Company mission

To empower global ecommerce and the creator economy to serve any customer overnight with any customized product.


Who you are

  • 5+ years of experience designing web, mobile, and desktop applications, most likely as a User Experience or Interaction Designer in a cross-functional product-driven organisation or design agency
  • Currently operating at senior to lead level
  • Can share a portfolio with straightforward and friendly designs demonstrating technical product thinking and an understanding of user-centred design methodologies
  • Have a passion for understanding real people’s problems and an ability to coach the people you work with, not jump to solutions too quickly
  • Strong communication skills and can confidently speak about the design concepts to stakeholders and explain their reasons
  • Are empathetic with your team as well as customers, especially when you’re communicating research findings, explaining the rationale behind a design, or questioning ways of working
  • Practice self-awareness, know your strengths and always be prepared to learn from others
  • Strategic perspective and operational attention to detail
  • Care about accessibility and designing for everyone

What the job involves

  • At Gelato, the role of a UX Designer extends beyond creating visually appealing interfaces; it involves a deep understanding and shaping of the entire product experience from initial concept to ongoing refinement
  • As a vital team member, you will be involved in the full product development lifecycle—from early product discovery to delivery and continuous iteration
  • Your work will seamlessly integrate customer needs with business objectives, ensuring that every design decision supports both user-centricity and commercial viability
  • Your responsibilities will include orchestrating a holistic experience that considers a customer's entire journey with our products, from initial discovery and onboarding to daily interactions and long-term relationships
  • You will not only focus on digital interactions across web and mobile but also include offline experiences, ensuring a consistent and cohesive user journey
  • As a UX Designer, you will rapidly bring ideas to life through prototyping, using a variety of tools to visualize solutions effectively
  • Your expertise will enable you to gather ongoing feedback through user testing, employing both qualitative and quantitative data to refine and validate your designs
  • This role demands a blend of interaction and visual design skills, allowing you to handle both the strategic and detailed aspects of the product experience
  • Your contributions are key in advocating for a design-first approach within the team and influencing product managers and engineers
  • By owning the customer journey, you will identify opportunities for improvement across multiple touchpoints, including landing pages, customer dashboards, and subscription management
  • Objective setting and stakeholder communication: Collaborate with your product team to translate OKRs (Objectives and Key Results) that elevate Gelato's business and user experience. Regularly communicate progress, blockers, and next steps to stakeholders
  • User research and analysis: Conduct customer interviews to gather insights on customer needs and behaviours. Analyze usage metrics and feedback to identify patterns and opportunities for improvement
  • Design execution and iteration: Create sketches, wireframes, and interactive prototypes to visualize and iterate upon design solutions for new features or enhancements. Ensure all designs align with Gelato’s brand and design guidelines
  • Design reviews and critiques: Participate in regular design reviews with product teams and design critiques with other designers to share updates, discuss blockers, and receive constructive feedback
  • Usability testing: Lead or oversee usability testing sessions, both remote and in-person, to validate design concepts and analyze outcomes to refine the product experience
  • Collaboration and prioritization: Work closely with product managers to scope and prioritize design tasks. Engage in daily stand-ups and team syncs to update on progress and address roadblocks
  • Engineering collaboration: Work alongside engineers to ensure feasibility and provide them with necessary assets and documentation for implementing designs. Address any technical queries they may have
  • Design consistency and advocacy: Advocate for consistent customer experiences and design standards across all products and digital touchpoints. Promote a design-first approach within the organization
  • Resource and skill management: Identify and address gaps in your product area's resources, tools, and skills. Stay updated with the latest design tools and technologies and engage in knowledge sharing activities like workshops or presentations
  • Documentation and knowledge sharing: Maintain and update design documentation and guidelines to reflect new changes or iterations. Engage in team-wide initiatives to share knowledge and best practices

Application process

  • We aim for a fast and respectful process, and it should hopefully take no longer than five weeks. The process will involve four rounds: an interview with our talent team, a portfolio interview with the Head of UX, a set of competency-based panel interviews (three interviews), and a final interview with our founder
  • For the portfolio interview, we trust that the right candidates can demonstrate their capabilities through their previous work, so we do not give take-home tests. Instead, you will be asked to present one or two previous projects from your portfolio. Please do not forget to attach your portfolio with the application

Otta's take

Theo Margolius headshot

Theo Margolius

COO of Otta

Gelato’s printing software network allows creators to print and ship from hyperlocal locations. This in turn allows them to deliver products within less time, for less money, and with a much smaller carbon footprint.

Interestingly, Gelato is a printing platform with no printing hardware of its own. Rather, they partner with on-demand printing services all around the world, which their customers can access through the platform.

Though it may sound like quite a niche business model, the surge in e-commerce-driven creators means that the market is growing rapidly. Indeed the market for customised products is well on its way to reaching around $300 billion, and Gelato includes the likes of Wix and Canva among its customers.

The company has grown steadily since its 2007 launch, increasing its global footprint year after year. Future growth seems certain, as Gelato aims for further expansion in the US and Asia.


Strong hiring activity
Top investors

Some candidates hear
back within 2 weeks

13% employee growth in 12 months


Funding (last 2 of 3 rounds)

Aug 2021



Jun 2018



Total funding: $269m

Company benefits

  • Generous Equity scheme for all employees
  • 25 days holiday + 2 festival days
  • Health Insurance
  • Business Travel Insurance
  • Hybrid working policy
  • Screen reader support enabled

Company values

  • We think as a team first
  • We value speed over perfection
  • Change and agility
  • Our entrepreneurial approach to problem-solving
  • We learn from others to “grow the apple tree”
  • We own our development

Company HQ

Oslo, Norway


Before founding Gelato in 2007, served as CEO of telecom service provider Tele2.

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