Marketing Specialist, NTT DATA
Industry & Account Based Marketing
Office located in Shoreditch, London
Digital transformation consulting and services
Be an early applicant
Digital transformation consulting and services
1001+ employees
Be an early applicant
Office located in Shoreditch, London
1001+ employees
Company mission
To leverage information technology to create new paradigms and values, which help contribute to a more affluent and harmonious society.
Role
Who you are
- NTT DATA seeking an experienced marketing professional
- Strong creative, verbal and written communication skills
- Developed leadership level presentation skills
- Financial and business acumen and analytical skills
- Organisational agility with the ability to engage across all levels of NTT DATA and with external partners
- Extensive project management skills
- Knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising
What the job involves
- In this important role, you will not only be a seasoned marketer but also able to create and execute industry focussed lead generation programmes – specifically within Public Sector / Health, Manufacturing, Automotive and Retail and Consumer business units
- The role involves devising content led, marketing programmes and campaigns that enhance NTT DATA's reputation, create new relationships, and ultimately lead to revenue generating opportunities
- Developing and driving cutting edge marketing campaigns and activities, including account-based marketing focussing on 1-to-few and 1-to-1 campaigns that focus on demand generation and deal acceleration within our most strategic accounts, to help achieve sales revenue goals
- Collaborate with business leaders to identify high-value accounts that are worth targeting with ABM campaigns. This will involve analysing data and working closely with sales teams to understand their priorities and goals and developing messaging and positioning for campaigns that align with the account’s needs and pain points
- Be the marketing business partner for specific industries, participating as a member of the team to drive growth initiatives and marketing activities
- Developing quarterly marketing plans in collaboration with the key stakeholders internally and externally to ensure plans match business priorities and executed on a timely basis
- Overseeing the management of our flagship campaign into Public Sector, titled Civil Service Data Challenge and its expansion
- Working with the teams to research specific industry sectors, organisations and personas to produce targeted materials and messaging, including customised campaigns to support the sales teams across the entire sales cycle
- Working with Europe and Latin America’s teams to ensure effective co-ordination and execution of global / regional industry campaigns and marketing activities
- Collaborating with the wider marketing, sales, industry, and proposition teams to drive effective marketing communications into clients and prospects
- Collaborating with a number of internal and external SMEs and agencies, to produce clear, compelling content to be utilised within campaigns and in wider marketing activities
- Reporting on the outcome of marketing programmes to internal stakeholders and continuously measuring, optimising marketing tactics to drive the desired results
- Ensure effective and timely internal & external communication and coordination of marketing plans & campaign execution results
- Oversee the follow up, nurturing and flow of marketing qualified leads to sales to meet marketing contribution targets and maximise the return on investment
Salary benchmarks
Our take
The changes brought on by digitisation have only accelerated in the past few decades, and large organisations have been struggling to keep up. Attracting future investment and ensuring growth is more than a matter of purchasing new tools, it involves a fundamental change in ways of working and company culture that few organisations have the expertise to achieve on their own. The UK and Ireland arm of NTT Data, a global digital transformation consultancy and services firm, exists to support businesses and government organisations through this seismic change.
With digital transformation at the top of most enterprises' agendas, NTT Data faces major competition in this sector from the likes of Deloitte, Accenture and IBM's consulting arm. However NTT Data UK & Ireland brings significant local expertise particularly in UK telecommunications, financial services and the British public sector which gives them an edge in this market.
NTT Data UK&I has ambitious plans to capture 2% of the total digital transformation market in the UK, a sector which was worth £20 billion in 2022 and is projected to increase rapidly year on year. To achieve this it has formed strategic partnerships with infrastructure providers such as Google Cloud, allowing it to offer multi-cloud solutions as part of its suite of services to its clients. If it can leverage the size and expertise of its parent organisation successfully while still retaining its local advantages, it is well placed to achieve this goal.
Steph
Company Specialist
Insights
Company
Company benefits
- A people focused business
- Excellent opportunities to grow your career, including an online training platform with 3000+ courses, accessible from everywhere, to sharpen your skills
- A varied client base
Company values
- Clients first
- Foresight
- Teamwork
Company HQ
City of London, London, UK
Articles
Founders
Fernando Apezteguia
(CEO NTT DATA UK, not founder)Was Market Unit Lead UK with NTT DATA before stepping up to the role of CEO of NTT DATA UK. Previously CEO of everis in Brazil and SAP specialist with El Corte Inglés.
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