Product Marketing Manager, Upland

Salary not provided
Photoshop
Go
Excel
Salesforce
InDesign
Mid level
Austin
Upland

Cloud-based tools for digital transformation

Open for applications

Upland

Cloud-based tools for digital transformation

1001+ employees

B2BBusiness IntelligenceSaaSAutomation

Open for applications

Salary not provided
Photoshop
Go
Excel
Salesforce
InDesign
Mid level
Austin

1001+ employees

B2BBusiness IntelligenceSaaSAutomation

Company mission

To deliver software to the doers, the deliverers, and the day-to-day heroes of real-life business.

Role

Who you are

  • Customer-centric, inquisitive mindset
  • Clear and compelling writing and messaging skills, including for market-facing content including blogs, guides, one-pagers and slide decks
  • Ability to translate product and technical content into customer-facing messaging and communications
  • Competitive and market research and analytics skills
  • Ability to learn and understand the technical side of software products
  • Effective cross-functional collaboration, including across sales, customer success, product, and marketing teams
  • Strong communication skills, including market-facing and with internal stakeholders
  • Ability to develop and execute a variety of business strategies, including marketing, product and go to market strategies
  • Strong usage of Microsoft Office, especially Powerpoint and Excel

Desirable

  • Experience with Adobe Creative Cloud, including InDesign and Photoshop
  • Understanding of martech software and the general market and competitive landscape
  • Salesforce experience, especially in utilizing reporting capabilities

What the job involves

  • Working with the Audience Engagement product marketing team you will be part of our small but mighty squad of five, owning your own product within our martech portfolio. You will play an integral part in crafting strategy, gathering intel, and creating content to support both our customers and internal stakeholders.
  • You’ll not only work closely with your product marketing teammates, but also cross-functionally with teams including customer success, sales, product, and marketing
  • The product marketing manager role is a critical component in creating and executing effective go to market strategies.
  • Our goal is to combine consistency and scalability across our portfolio while also celebrating the uniqueness of each product.
  • This includes responsibilities such as translating product roadmaps, planning and executing product launches, creating compelling content, distilling market and competitive intelligence, creating internal and customer-facing communications, as well as delivering effective sales enablement programs

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

The global cloud computing size is huge and expected to grow 15.7% from 2022 to 2030. Cloud management software companies are constantly innovating with evolving products to keep up with our ever-growing reliance on tech. Upland is a well-established leader in enterprise software providing cloud-based tools.

The company has developed several products over the years, now offering a powerful cloud software library of 25 products. Each product aids the digital transformation of companies, encouraging businesses to step away from home-grown methods and accelerate workflow through cloud-based methods. A more recent innovation from the company is Upland Ingenius, combining computer telephony integration (CTI) and customer relationship management (CRM) to support efficient and tailored communication with customers by analysing and organising data.

Upland has attracted over 10,000 companies, including the likes of Pepsico and Tableau. An exciting investment from HGGC in 2022 means the company can continue to scale and strengthen its products' capabilities. This will be key for Upland to retain its competitive edge as a leader in the cloud computing market.

Insights

Top investors

Few candidates hear
back within 2 weeks

10% employee growth in 12 months

Company

Funding (last 2 of 8 rounds)

Mar 2016

$1m

SEED

Jan 2014

$15m

GROWTH EQUITY VC

Total funding: $48.2m

Company HQ

Congress Avenue Historic District, Austin, TX

Founders

A serial entrepreneur having built 4 successful technology companies and led two successful Nasdaq Global Market IPOs.

Previously CFO and VP of Strategic Finance at Perficient, a leading information technology consulting firm. Was also Director of Finance at Performance Retail.

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